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How to Effectively Launch a New Product - PowerPoint PPT Presentation


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MARKET RESEARCH:. To determine:Target MarketMarket needsPositioning and strategyNew product strengths and weaknessesCompany strengths and weaknessesPackaging/ pricing. MARKET RESEARCH:. Focus Group MeetingsTo distill product conceptKey promotional messagesAnticipate product resistancesKnow strong points of competitionUnfulfilled needs of MDs.

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