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the Styrian S-Bahn project - more public transport for the region DI Werner Reiterlehner Fachabteilung 18A, Austrian Province of Styria Province of Styria second largest province of Austria inhabitants: 1.2 Mio. area: 16,400 km² Graz, second largest city of Austria inhabitants: 250,000

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slide1

the Styrian S-Bahn project -

more public transport for the region

DI Werner ReiterlehnerFachabteilung 18A, Austrian Province of Styria

province of styria
Province of Styria
  • second largest province of Austria
  • inhabitants: 1.2 Mio.
  • area: 16,400 km²
  • Graz, second largest city of Austria
  • inhabitants: 250,000
  • conurbation Graz: 350,000 trips across the city-borders, of which 50,000 by bus/train share of Public Transport ~14.5%
  • S-Bahn Steiermark is one of the most important climate-protection projects
history
History
  • end of the 80s: Smog
  • plans for urban-suburban railway (Stadtregionalbahn)
  • decision pro S-Bahn
  • project Steirertakt (basic regular interval timetable)
  • first orders 1998
  • further development and planning until 2007
  • implementation of the new timetable 2008:start of S-Bahn Steiermark
s bahn steiermark5
S-Bahn Steiermark

S-Bahn performance record:

~100 additional train-connections on working days

finance: MÖST-means(EUR 10 Mio / year)

core group, working group

increase of passengersOct. 2007/Oct. 2009: +18%

eco-balance

evaluation (VCÖ)

awards

slide7

What‘s already been done…

  • S-Bahn „warm-up“ activities:
  • new: regular 60 minutes intervals on all routes(exception: Ostbahn)
  • new: „rendezvous“-interchange nodes on the hour, (thus S-Bahn becomes the 3rd urban public transport mode in Graz)
  • new: in the afternoon 30-minutes intervals for out-of-town services
  • new: on S-1 and S-515-minutes intervals into town
  • new: evening service
slide8

Success of the S-Bahn

  • in total: +4,900 passengers/day
  • in total: +18% (now: 31,800 passengers/day)
  • S-5: most used S-Bahn-route(7,400 passengers/day)
  • S-5 : route with the highest absolute increase (+1,350 passengers/day)
  • S-51 Radkersburger Bahn: route with the highest relative increase (+90% or +290 passengers)
slide9

How to proceed

  • timetable 2011
    • Ostbahn becomes S-3
    • Weizer Bahn S-31
    • Koralmbahn becomes S-6
    • 60-min. interval Sundays/holidays
  • expansion-stage priority 1
    • continuous 30-min. interval
    • demand-oriented further development of the 15-min. intervals during peak-hours around the city of Graz
slide10

Forthcoming activities in Graz

  • Infrastructure
  • - regional public transport hub - central station of Graz
  • - interchange points at the periphery of Graz
  • Service
  • - tramlines to the north-west and south-west
  • - 4-min. interval on the route central station – inner city
organisation and infrastructure
Organisation and Infrastructure
  • Co-operation of
  • Traction-unit co-finance

- EUR 35Mio

  • Infrastructure

- railway-line (turnout Ostbahn)

- stations(Don Bosco, Graz central-station)

marketing approach
Marketing Approach
  • Aim:
    • attract new passengers
    • winning over existing customers for long-term patronage
  • communicate- advantages of the product (timetable and costs)- emotions- personal benefit

 through creative, and for public transport unusual actions

marketing and passengerinformation
Marketing and Passengerinformation

Performance record

S-Bahn on tour, S-Bahn and leisure activities

S-Bahn-branding, S-Bahn-Modell

S-Bahn goes to companies

S-Bahn in traffic message channel

marketing and passengerinformation14
Marketing and Passengerinformation

Activities 2010

Basic informationtimetable-brochure,timetable-cards, information-booth, commuters‘ get-together

S-Bahn aspartnerart-projects, LaSTRADA

Construction-siteeventsforthe S-Bahn-extensions

S-Bahn-Roadshow

Social Networks (Facebook,…)

regularcustomers‘ care

Guerilla-Marketing

youthproject Zivilcourage

the vision
The Vision?

Thank you for your attention!