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Web 2.0 and the Creation of Local News Clusters Gary Graham 1 1 Manchester Business School, University of Manchester. . Forecast of UK Regional Newspaper Market by Volume: 2005-2010 Source: Mintel, 2007, p. 7. Top 40 UK Regional Newspapers : Average Circulations % change: - 26%

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Web 2.0 and the Creation of Local News ClustersGary Graham11 Manchester Business School, University of Manchester. .

forecast of uk regional newspaper market by volume 2005 2010
Forecast of UK Regional Newspaper Market by Volume: 2005-2010

Source: Mintel, 2007, p. 7.

top 40 uk regional newspapers average circulations
Top 40 UK Regional Newspapers : Average Circulations

% change: - 26%

Source: ABC/Newspaper Society, 2008, datasets.

data analysis september 2009
DATA ANALYSIS: September 2009

Source: ABC/Newspaper Society, 2008, datasets.

slide6

PRODUCERS

PRO-SUMERS

Create, produce

distribute, consume.

Create, produce

distribute.

REVOLUTION

CONSUMERS

Consume

http://www.demotix.com/iranelection

digital age newspapers
Digital Age Newspapers

Multi-Media Portfolio of News Services

Television

Printed Newspaper

TV-Taxi

Website

Physical Product

Print

newspaper

Mobile

phone

slide8

http://www.youtube.com/watch?v=xj8ZadKgdC0

http://www.youtube.com/watch?v=s8O-hv3w-MU

independently financed news consortia ifnc s
Independently financed news consortia (IFNC’s)
  • ITV will stop producing regional news from 2012 – digital switchover is complete.
  • January 2010 - 8 bids selected (Scotland, Wales, Tyne Tees/Border) – 3 pilot projects: 2011.

OFCOM: Criteria/protocols

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RICHARD HOOPER CBE QUOTE:

.... genuine innovation, not just business as usual; strong multiplatform applications working together across the web, local newspapers, local radio and television where appropriate, utilising each different medium’s special characteristics; and finally, a revenue generation model that aspires to longer term sustainability.”

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BOTTOM LINE

  • £50 – 100 m funding for IFNC’s ... Utilise £130m
  • under spend licence fee for digital switchover
  • for disadvantaged groups/elderly.
  • 3.5% topslicing of the licence fee!!!!
slide15

UNC-CHAPEL HILL SCHOOL OF JOURNALISM

USD

“WEB 2.0 SOCIAL ECOSYSTEMS/MEDIA ECOLOGY”