Until recently, almost all Planner and Accountant websites have failed as a proper marketing, communication and lead generation resource. A site’s lack of productivity is usually obvious. A site is only some 5% of what’s needed. Your site is a marketing issue not an IT one.
as a proper marketing, communication and lead generation resource.
Sam’s research showed extra planning can generating up to 20% growth.
Problem: When we ask Planners for a copy of their Marketing Plan they don’t have one. Their Objectives are largely in someone’s head.
Problem: Planner’s perception of what Marketing is. Short vs long.
If a website strategy is to work then some of the Weaknesses that had to be overcome include:
Perception of what a site is and what it’s doing. EG, real function of services.
But you can’t fly without a plane, you can’t drive without a car, you can’t sail without a boat. Likewise you can get involved with website marketing unless you work towards having a proper website based marketing, communication and lead generation solution OR ‘vehicle’.
1. Make the Practice look professional
2. Offer a number (5-7) of services that provide benefit to all
3. Save money
4. Make money
Sounds easy but it’s taken us 5-6 years with Planners and Accountants being our sole focus.
Up to 80% of client database is left out in the cold by many Practices up to 10 yrs.
A method to cover short term and long term marketing and selling needs.
Better Planning = up to 20% and your website is part of that process.