Questions About Jobs

1. Questions About Jobs

2. What’s the Job Market Like?What are Starting Salaries?What are Average Salaries?

3. Advertising, marketing, promotions, public relations, and sales managers • Keen competition for jobs is expected • College graduates with best job opportunities: • related experience, • a high level of creativity, • strong communication skills, and • computer skills • High earnings, substantial travel, and long hours, including evenings and weekends, are common.

4. According to a National Association of Colleges and Employers survey, • starting salaries for marketing majors graduating in 2005 averaged $33,873; • starting salaries for advertising majors averaged $31,340.

5. Advertising Sales Agents • Overall earnings are higher than average but can vary considerably because they are usually based on a salary plus performance-based commissions and bonuses. • Pressure to meet monthly sales quotas can be stressful.

6. Advertising Sales Agents • Median annual earnings for all advertising sales agents were $40,300 including commissions, in May 2004.

7. Advertising Sales Agents • Advertising and related services $44,900 • Radio and television broadcasting $38,980 • Newspaper, periodical, book, and directory publishers $35,090

8. 2004 journalism / mass communication grads • Median annual salary: $27,800 • By type of media organization: • Daily newspapers: $26,000 • Weekly newspapers: $24,000 • Radio: $23,000 • Television: $23,500 • Cable television: $30,000 • Advertising: $28,000 • Public relations: $28,500 • Consumer magazines: $27,000 • Newsletters, trade publications: $28,000 • Web sites: $32,000 Grady College of Journalism and Mass Communication at the University of Georgia in Athens.

9. Starting Salaries Source: http://www.careers-in-marketing.com/adsal.htm

10. Data from The Creative Group, a staffing firm in Menlo Park, Calif., show average projected annual starting salary ranges for the following common junior (one to three years' experience) positions in 2006: Advertising and Marketing • Copywriter: $34,000 -- $45,500 • Copy editor: $30,750 -- $41,750 • Proofreader: $30,000 -- $42,750 • Marketing/communications coordinator: $32,000 -- $43,750 • Media buyer: $33,500 -- $45,750 • Marketing researcher: $32,000 -- $46,000 • Event/trade-show coordinator: $31,500 -- $45,000

11. Public Relations • Account coordinator -- agency: $30,250 -- $40,000 • Specialist -- corporate (one to five years' experience): $34,500 -- $48,250 Creative and Production • Illustrator: $32,750 -- $44,500 • Graphic designer: $31,500 -- $43,250 • Production artist: $31,000 -- $39,500 • Digital artist: $31,250 -- $40,750 • Prepress specialist: $29,000 -- $38,750 • Presentation specialist: $31,250 -- $41,500 • Web animator (one to five years' experience): $38,250 -- $53,500 • Web-production artist: $34,500 -- $48,250

12. Graphic Artist Salaries Source: http://www.payscale.com/research/US/Job=Graphic_Artist_%2f_Designer/Salary

13. AD Salaries Source: http://www.payscale.com/research/US/Job=Art_Director/Salary

14. Mkt Coordinator Salaries Source: http://www.payscale.com/research/US/Job=Marketing_Coordinator/Salary

15. Mkt Manager Salaries Source: http://www.payscale.com/research/US/Job=Marketing_Manager/Salary

16. AE Salaries Source: http://www.payscale.com/research/US/Job=Account_Executive%2c_Advertising/Salary

17. Talent Zoo Salary Monitor

18. What Can I Do to Better Prepare for a Career in Advertising?

19. 1. Read Everything • Newspapers, esp. WSJ • Trade Pubs, esp. AdAge • Books (advertising classics +) • Electronic newsletters (AAAA SmartBrief)

20. 2. Do Everything • Ad Club • Other Organizations (JOMC+) • Competitions • Volunteer • PT jobs • INTERNSHIPS

21. 3. Computer Skills Everyone • Word / PowerPoint AE / Media • Excel AD • Photoshop / Illustrator / Flash

22. How Do You Know if an Advertising Careeris Right for YOU? • Don’t go into advertising (or any other career) for the money. • Do what you love.