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SLOVENIA ON ITS WAY TOWARDS EUROPEAN UNION AWARENESS CAMPAIGN 1997-2004 By Anže Logar, M.Sc. Government Office of the Republic of Slovenia for European Affairs Milestones 1992 application for the EU Association Agreement 1996 Association Agreement with the EU candidate country as of 1997
Government Office of the Republic of Slovenia for European Affairs
→ public awareness is of utmost importance
→”zgolemenost na javno osvestuvanje” (mk)
Government Public Relations and Media Office (PRMO) launched the Communication Programme in 1997.
- to increase interest
- to establish an operational system for providing info
- to inform (=rational tone of communication)
- to persuade (=emotional)
Promotion vs. Presentation
(Accession IS a government programme!)
- direct public information
A. public opinion research
B. activities by NGOs
C. mass media
D. Government communication activities
- more informed: highly educated, inhabitants of urban areas, retired, managers
- less informed: less educated and qualified, unemployed, inhabitants of rural areas, students (!)
- a positive correlation between ‘being informed’ and ‘EU support’
- a positive correlation between ‘being politically undecided’ and ‘euroscepticism’
To sum up: Closer is the membership (more informed are the citizens), more negative aspects will emerge
(Question: why then to perform PA campaign at all?!?)
Never forget: Excessive expectations during the integration process cause a wave of euroscepticism and disappointment at the last minute.
→ Always present a real picture even if it is ‘grey’!
If a referendum on Slovenia’s joining the EU took place next Sunday, how would you vote?
- unwilling to form any kind of partnership
- prefer to maintain critical distance
(funded by PHARE Programme)
- the cost-free telephone line Europhone;
- an Internet home page “Slovenia. At Home in Europe”: http://evropa.gov.si/;
- Euro-postcards (EU information and publication order forms);
- electronic mail: firstname.lastname@example.org;
information office and library
where one can obtain free
publications and answers to
certain issues of interest
to individuals as well as
browse through web sites
offering "EU information“;
i. Evrobilten:newsletter, dedicated to opinion leaders and makers
ii. Evropopotnica: for the young, especially senior grade pupils of primary schools and the junior grades of secondary schools
iii. Slovenija v Evropski uniji:
iv. Slovenija v Evropi: a publication for farmers, dealing with the issue of agriculture and the reforms in this area
v. Potni list
vi. EU je tu! Vodič za nove državljane Unije
vii. Publications relating to issues of interest to the members of trade unions and chambers; for the business community and interest groups
(in the pre-referendum period January - March 2003: 0.25 mio EUR)
for your attention.