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Movie Tray Mobile Extending the ‘Brand Impression’ beyond the Tray A Presentation by NetInformer 2005 - NetInformer - Proprietary and Confidential MovieTray gets interactive we extend the Brand Impression from in-venue to home

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movie tray mobile
Movie Tray Mobile

Extending the ‘Brand Impression’ beyond the Tray

A Presentation by NetInformer

2005 - NetInformer - Proprietary and Confidential

movietray gets interactive
MovieTray gets interactive

we extend the Brand Impression from in-venue to home

  • Message remains on the customer’s mobile phone for prolonged exposure.
  • Provides an interactive advertising experience using two powerful mediums.
  • Can involve user with TXT Trivia, Instant Win Games, and Mobile Coupon Offers.
  • Drive user to sponsor website or retail location.

Home

+

Internet

Retail

See the Brand Message and Play

Experience the Brand

Take the Brand with you

3 movietray mobile packages are available
3 MovieTray Mobile Packages Are Available

Promo Tray

  • Designed to integrate with existing promotions
  • Provides basic level of interactivity for brand
  • All messaging included
  • Drives traffic to website, retail, kiosk, etc.

Instant Win Tray

  • Turn-key Program.
  • Sponsor sets odds of instant win.
  • Creates urgency for interaction with brand.
  • Non-winners given smaller coupon

Text Trivia Tray

  • Turn-key Program.
  • Maximum brand interaction time (3+ Minutes)
  • 3 Questions per player
  • Prizes/Coupons Given for Correct Answers
example movietray
Example: MovieTRAY
  • Sponsor: Tylenol (McNeil-PPC)
  • Tylenol Trivia teaser and instructions printed on Stadium Tray.
example movietray how it works
Text Message

Text Message

To: 55555

To: 55555

Congrats! U know UR Movies! U also know,then, that Tylenol can make a long day at the theater more enjoyable. U Win $2 off any Tylenol product. Go to: www.tylenol.com and enter code: 19457

Tylenol

Example: MovieTray - How it works

1

2

Fan is alerted to interactive Tylenol Trivia on the MovieTray.

On the mobile phone, Fan sends: Tylenol to 55555.

3

4

Fan is sent back a Tylenol Trivia question.

Fan sends “C” and receives coupon code + website address

Text Message

From: 55555

TYLENOL TRIVIA: In Citizen Kane, what is Kane’s last word?

A. Run!

B. Peace

C. Rosebud

D. Starlight

example mobile coupon redemption
Example: Mobile Coupon Redemption

- Web Redemption: A Coupon Landing and Validation Page (Coupon Validation is optional)

NetInformer provides the following formats for the coupon experience:

Hosted Webpage:

- www.usasms.com/tylenol

HTML Code for Existing Site

-www.tylenol.com/trivia

- Embedded HTML Code

calls on NetInformer Server

to validate coupon

No Validation

- A generic coupon code

which works for all users. Or

no code at all.

example the mobile coupon system
Example: The Mobile Coupon System
  • A Mobile Coupon System is included with the Stadium Tray Mobile and can be used in two ways:
  • Redemption of the Coupon at Sponsor Location.
    • In this case a unique coupon code is sent to each winner. This code can be validated by any computer with web access through a coupon redemption page provided by NetInformer. Some clients may not require validation (Ex: A $1 off coupon given to every participant and shown to a retail clerk on the mobile phone).
  • Redemption of the Coupon from Sponsor Website
    • NetInformer provides a coupon landing page branded to the sponsor. This is all included with a standard campaign.
    • Coupon Code and Mobile Number are entered, and validated by NetInformer. Different coupon codes can take user to different coupons.
instant win games are also available
Text Message

Text Message

To: 12345

From: 12345

J44

UR Seat Number isn’t the drivers. But for playing, take an extra $500 off any new GM. Go to www.gm.com and enter code: 3S2

Instant Win Games are also available

Instant Win Tray

  • Provides most incentive for

immediate interaction.

  • Ideal for instant location

redemption.

  • Every non-winner can

receive a coupon.

  • Full turn-key promotion.

How it Works

  • The Tray gives the set-up and instructions for entering the Instant Win Game.
  • The Sponsor determines the odds of winning, and NetInformer’s system executes win/lose responses based on these odds.
  • Up to 3 Prizes can be set up. Ex: Small Prize with 1:10 odds. Med with 1:1,000, Large with 1:100,000

Teaser and Instructions on Tray

Fan sends in Seat Number

Win/Lose Response

Drive Customer to Website or In-Venue Booth

movietray can integrate with current promos
Text Message

Text Message

To: 12345

From: 12345

Lemons

UR Snapple Lemons ‘R Lucky Code is: 231. Enter the code at www.snapple.com to see if UR a winner!

MovieTray can integrate with current promos

Promo Tray

  • Complements existing promotions.
  • Provides basic level interactivity
  • Creates an immediate

method of entry into a current

contest or promotion.

How it Works

  • The Tray gives the set-up and instructions for entering Snapple’s current Lemons ‘R Lucky promotion.
  • The return message provides the method of entry - in this case, a 3-digit code to enter at the website.
  • Seamlessly integrates with any promotion with a web-based entry model.

Teaser and Instructions on Tray

Fan sends in “Lemons”

Promotional Message

Drive Customer to Website or Retail Location.

each movietray includes everything you need
Each MovieTray Includes Everything You Need

Text Trivia

Promotional

Instant Win

Short Code Rental for duration of campaign.

Short Code Rental for duration of campaign.

Short Code Rental for duration of campaign.

Mobile Coupon System

Mobile Coupon System

Mobile Coupon System

Full Campaign Statistics report.

Basic Campaign Statistics report.

Full Campaign Statistics report.

Up to 8 Text Messages per user.

Up to 4 Text Messages per user.

Up to 4 Text Messages per user.

Turn-key Text Trivia for maximum brand interaction length.

Turn-key Instant Win Game

benefits of movietray mobile
Benefits of MovieTray Mobile
  • Extend the life of the brand message.
  • Involve the younger demographic with text messaging.
  • Go beyond a static ad with interactivity.
  • Drive participants to websites or retail locations.
  • High mobile coupon redemption rates can drive sales.
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