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  1. ChooseESC! Creating global awareness on ESC Place and date Name Title, Organisation

  2. The consumer demands safety Source: Eurobarometer study ,

  3. How do you select the safety equipment and is it available? • ESC: • ASTC, ESP, DSC, DSTC, PSM, VDCS, VSA, VSC, ASTC • Other advanced safety features: • ABS, ACC, ADC, AFS, ANB, BAS, BSM, CCS, CRD, CWS, DAS, DIS, DVSMS, eCall, FCW, FLIR, GPS, ICC, ICN, ISA, IVSS, LDW, RDS-TMC, RDWS, RSC….

  4. Lives to be saved with ESC every year • US – 10,000 • Europe – 4,000 • Japan – 800 • Australia – 300 • Canada – 200 • etc… • and millions of injuries and accidents avoided worldwide….

  5. Installation rate by production 20071 NHTSA 09/2011 FMVSS No 126

  6. eSafetyAware! partners

  7. Raising awareness through the ChooseESC! campaign • Production of information material and videos • Creation of website • Cooperation with Euro NCAP and the European Commission • Organising ESC demonstration events • Branding eSafety technologies • Providing information to professionals, press and consumers • Launching international campaign activities

  8. More information: www.eSafetyAware.eu www.ChooseESC.eu Thank you…. ChooseESC! is supported by the European Commission, FIA Foundation, eSafetyAware! and Euro NCAP