Mall Scape ® Media 日常生活の中心にある 消費者とのコミュニケーションチャネル www.SovereignMediaJp.com [email protected] Los Angeles +1 310.734.6800 | Bangkok +66 (0)2669-0561 Mall-Scape ® Media Mall-scape Media is poster style media specialized in Japans biggest supermarket chain
Mall-scape Media is poster style media
specialized in Japans biggest supermarket chain
“AEON group” and “Ito-yokado”
Nation wide154 malls
Hokkaido region7 malls
Tohoku area10 malls
Central Japan 32malls
Osaka area 21 malls
Chu-goku area7 malls
Shikoku area3 malls
Kyu-shu area11 malls
See the shop list for the details.
Point 2.Media located in shopping areas make huge impressions upon shoppers.
Point 1. Can reach up to 40 million people (in 2 weeks!!!)
Specialized in big scale malls operated by AEON and Ito-Yokado.
The coverage is equal to newspapers. Can be called MASS MEDIA.
The media in the shopping space has large impact.
Point 3. Increase brand awareness, AKA: “Brand Building”
Located at spaces where people gather.
( Parking areas, Parking area for bicycles,Entrance, Aisle,Next to escalator.)
Can expect “frequency effect.”
(shoppers visit several times a week)
The terms : 2 weeks.
Start on Friday
The term Includes 2 weekends
So you can reach to targets absolutely.
The user of media is limited to 2 companies per mall.
Limited to 2 companies / mall.
Therefore the impact is great.
The number of posters are 5-20.
Mall-jack is possible buying 2 spaces.
※Refer to the shop list.
Scrolling movement attracts shoppers’ attention.
This scrolling panel attracts attention even in the crowded areas.
Two kinds of poster appear one after the other.
Visible in the dark
Panels inside shops or underground parking areas are lighted up all the time.
Outside panels are illuminated after sunset.
Contact with families
Media arouses conversation
Families visit these shopping malls. Families look at the panel together and people can start talking about the advertisement. This conversation leads shoppers to purchase the goods if the supply is nearby…
Effective for durable goods such as vehicles or electrical appliances and food stuffs whose purchase need consultation among family.
Also effective to commodity goods.
Does Mall-scape make you feel like buying the goods
more than the TV CM does?
The effect of Media-mix with TVCM
While TV CM can heighten recognition of the goods at home, once people go out, they tend to forget about the advertisement.
To lead people to purchase the goods reminding the TV CM, the advertisement using Mall-Scape in the shop is more successful.
POS data analysis
The growth of sales
(before and after the campaign)
The effect of Mall-scape media is confirmed to last for 14 weeks.
Pos data analysis-2
■Presently there are 2 networks.(A,B)
→4 networks（A,B,C,D) from 2009
■The number of shops/network decreased in half.
■2 networks(A&B or C&D) needs to be bought to cover all malls. 2 networks are recommended because of the reasonable unit price and broad coverage.
※ price/unit(using 1 network)：¥30,000、price/unit(using 2 networks)：¥28,500
■There are only 2 clients at the same time in a mall. This point and the number of panels wont be changed.
※see the shop list for the details.
■Requests for “specific region” or “specific mall,”
Please ask us.
The effect of the collaborative promotion is unique
These cases might be possible on negotiation with malls.