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Strategic Plan Of Coffee Business Lei Xi Wenxi Jiang Hanshu Guo Shuojun Wang Coffee Shop Vision for the Business Coffee shop in Shanghai, China The best location: Nanjing Street– the most famous shopping center in Shanghai Vision for the Business The area of our

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lei xi wenxi jiang hanshu guo shuojun wang

Strategic Plan Of Coffee Business

Lei Xi

Wenxi Jiang

Hanshu Guo

Shuojun Wang

vision for the business
Vision for the Business
  • Coffee shop in

Shanghai, China

  • The best location:

Nanjing Street–

the most famous

shopping center

in Shanghai

vision for the business5
Vision for the Business
  • The area of our

coffee shop: 300 m2

(a large population )

  • Market goal: foreign

visitors and higher-

income people

lohas life style
LOHAS life style

“LOHAS” : lifestyle of healthy sustainability.

our value proposition
Our value proposition
  • Complete services

-- carryout service

-- laptops and wireless

our value proposition8
Our value proposition
  • Healthy food

-- organic ingredients

-- low salt, low sugar, low fat meals

-- low calorie dessert

our value proposition9
Our value proposition
  • Superior environment

-- background music

( Blues, Classical Music )

-- separated part

( Public part, private part )

our competitive advantages
Our Competitive Advantages
  • Offer DIY program ( young generation)
  • Provide new products every month ( style coffee, dessert, meals )
  • Unique dinner set– choose your own cup and buy it
our competitive advantages11
Our competitive advantages
  • Relative goods( cups, T-shirt, watches )
our competitive advantages12
Our competitive advantages
  • Theme Party – get to know other people, share our coffee time together
organization of the business
Organization of the Business
  • Hours of operation: weekdays-- 14 hours

weekends-- 15 hours

  • Staffing: servers 10-12, managers 2, cooks 3
  • Scheduling: weekdays-- 10am~12pm

weekends-- 10am~1pm

our products
Our Products
  • High quality coffee beans

-- blend coffee

( Columbian, Mocha,

Blue Mountain… )

-- style coffee

( Irish coffee, Ice coffee,

Cappuccino…)

our products15
Our Products
  • Tea ( offer Chinese traditional tea )

-- Green tea: Longjing tea, Biluochun

tea…

-- Black tea

-- Oolong tea

-- Flower/Fruit tea:

( Lavender tea,

Jasmine tea )

our products16
Our Products
  • Dessert ( cake,

ice-cream)

  • Juice and sodas
  • Meals ( Basic choice & special alternative choice , monthly change)
our price
Our Price
  • $ 10 / person

-- basic: a cup of coffee + cake

(we provide another cup of free coffee when you finish the first cup)

+

our promotion
Our Promotion
  • Coupon: offer discount
  • Ads in local radio or television
  • Free samples
  • Cooperation agreement with some companies
our place and ownership
Our Place and ownership
  • Commercial district

-- Golden triangle

area in Jing’an

district, Shanghai,

China

  • Our ownership model:

Partnership