GroupThink. Embracing the Power of the Group. Elaine Seat, PhD, PE. What is GroupThink?. A failure in group decision making where a highly cohesive group only considers limited options and arrives at a faulty decision even though other information was available.
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Embracing the Powerof the Group
Elaine Seat, PhD, PE
It’s not group cohesion, but the desire to maintain the group at all costs
Procedures designed to limit group discussion also limit quality of decision
Santa Cruz City Council delay in initiating action to mitigate earthquake damage:
300 business with over $100 Million in sales; $1M in sales taxes; 2000 jobs
45 buildings and 2/3 of businesses destroyed
5 dead; 10,000 homeless; over $1Billion in property damage