effective communication media relations l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Effective Communication & Media Relations PowerPoint Presentation
Download Presentation
Effective Communication & Media Relations

Loading in 2 Seconds...

play fullscreen
1 / 20

Effective Communication & Media Relations - PowerPoint PPT Presentation


  • 193 Views
  • Uploaded on

Effective Communication & Media Relations Diane Baedeker Petit Public Affairs Specialist USDA Natural Resources Conservation Service One hour after hearing information, most people will retain only about 10 percent of what was heard. Develop a communications plan Who is your audience?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Effective Communication & Media Relations' - paul


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
effective communication media relations

Effective Communication & Media Relations

Diane Baedeker Petit

Public Affairs Specialist

USDA Natural Resources Conservation Service

one hour after hearing information most people will retain only about 10 percent of what was heard

One hour after hearing information, most people will retain only about 10 percent of what was heard.

develop a communications plan
Develop a communications plan
  • Who is your audience?
  • What do they know?
  • What do they want to know?
  • What are their needs and/or concerns?
  • What’s the best way to reach them?
  • Create an action plan and timeline
  • How will you evaluate success?
the communications toolbox
Publicity

Brochures

Fact sheets

Website

Media kits

Posters

Exhibits

Presentations

Give-away items

Special events

The communications toolbox

Common message, look and feel.

publicity and media relations
Publicity and media relations
  • Publicity = news coverage
  • The news media help us communicate with our customers and potential customers.
  • How do you get publicity?
    • When you have news,let the media know about it.
getting the word out
Getting the word out
  • News releases
  • Media advisories

Media contacts

a news release is
A news releaseis...
  • Like a news article that you writeabout your own organization
  • Intended for publication
  • A tool for getting publicity
  • A way to communicate with your clients
a news release is not
A news release is not...
  • An advertisement
  • Guaranteed to be printed or aired
  • A letter to reporters or editors
what makes news
What makes news?
  • Relevance
    • Is your news of local interest?
    • Why should I care?
  • Impact
    • How does your news affect me, my life, my family?
  • Timeliness
    • Is your news about an upcoming event or a current issue?
writing a good news release
Writing a good news release
  • Most important facts in the lead paragraph
  • Details in later paragraphs
  • Be brief
  • Be accurate
  • Use correct grammar and spelling
  • Avoid jargon and acronyms
news release structure

What, When, Where, Who, Why

Important Details

Misc. Info.

News Release Structure

The Inverted Pyramid

a media advisory is
A media advisory is…
  • A tool for getting media coverage
  • An invitation to cover your story
  • Not intended for publication
a media kit
A media kit…
  • News release
  • Fact sheet
  • Brochure
  • Bios of officials
  • Photographs
  • Camera-ready graphics
  • Your business card
dealing with the media
Dealing with the media
  • Have a plan before speaking with the media.
  • Keep track of media calls.
  • Be brief.
  • Return calls promptly.
  • Avoid speculationand opinion.
dealing with the media17
Dealing with the media
  • Don’t joke with a reporter.
  • Don’t argue with a reporter.
  • Never ask to see a story before it goes to print.
  • It is OK to ask the reporter to read your quotes back to you.
dealing with the media18
Dealing with the media
  • Accentuate the positive.
  • Stick to your message.
  • Keep your cool.
  • Never say the words “no comment.”
  • There is no such thing as off the record.
measures of success
Measures of success
  • News clips
  • Amount of literature distributed
  • Requests for information
  • Increased program participation
  • Increased revenue
  • Statistical analysis
questions

Questions?

Diane Baedeker PetitPublic Affairs SpecialistUSDA Natural Resources Conservation Service451 West Street, Amherst, MA 01002413-253-4371diane.petit@ma.usda.gov