Natural Search Tactics for the Retailer Ken Jurina, President, Epiar Jenny Schlueter, Global Online Search Manager, Dell Stephan Spencer, President, Netconcepts Ian McAnerin, CEO, McAnerin International Keyword Research The Do’s and Don’ts You Need to Know About Ken Jurina
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Ken Jurina, President, Epiar
Jenny Schlueter, Global Online Search Manager, Dell
Stephan Spencer, President, Netconcepts
Ian McAnerin, CEO, McAnerin International
The Do’s and Don’ts
You Need to Know About
President, Epiar Inc.
Founded in 2002, international Experts in SEO/SEM.
SEO/SEM Services Driven by Internet Marketing Research & Proprietary Applications.
Have Spoken at International Online Marketing Conferences Since 2001
International Clients Include SME to Microsoft.
11th Fastest Growing Company In Alberta (AB Venture Feb ‘07).
2007 Business Owner of the Year Award (Edm, AB ‘07).
Saving Companies 20% to 40% on their PPC Spend!
…that you know the correct keywords to optimize your site with.
Red = in only one Datasource Note:Huge # Differences
Search in Google for:
SEOmoz.org - Keyword Difficulty Tool
Identify new opportunities via keyword research
Top 15 Topics in Online Searches Surrounding:Televisions
Top 15 Topics in Online Searches Surrounding:Television Brands
Top 15 Topics in Online Searches Surrounding:Wholesale Candles
Top 15 Topics in Online Searches Surrounding:Auto Brands: EGR & PCV Valves
Top 15 Topics in Online Searches Surrounding:Ford: EGR & PCV Valves
Ken JurinaPresident, Epiar Inc.
Presentations from shop.org & previous speaking engagements online at:
Browser Title- Include Keywords & Relevant Variations
URL Naming – Include Targeted Keywords
Page Title- Use Targeted Keywords
Content- Sprinkle keywords throughout the page to increase density (target 3-10%)
Contextual Links – Never say “click here”…
Meta Title- Descriptive title. ~80 characters max
Meta Description- Descriptive language that summarizes page’s content. ~200 characters max.
Keywords for Country A
The way to check the home page PageRank when a redirect is present
Hi Lois,My name is Eric Ward, and I am working with StormwaterAuthority.org to help them announce the launch of their new web site located at http://www.stormwaterauthority.orgI am hoping you will consider mentioning or linking to the StormwaterAuthority.org site on your Water and Wastewater Engineering page at http://www.library.umaine.edu/science/waterresources.htmI have included a brief overview of the site below, and should you need anything at all I am a real person and actually reply to email. You can also contact me by phone.Thank you for your time and consideration.Regards,Eric Ward(On behalf of StormwaterAuthority.org)email@example.com voice 865.637.2438
Overview of StormwaterAuthority.org
Source: Eric Ward
Note: Alexa rankings can be manipulated
McAnerin International Inc.
1 403 444-6981
The Seven Deadly Technical Sins
Small Business = LAMP (Linux, Apache, MySQL, PHP)
Medium = LAMP or IIS Cluster
Large = IIS Cluster
Mega = Custom OS: GoogleOS, Dynamo
Why Care?: Slow response times = site Google doesn’t want to send many visitors to. Also slower indexing.
Rule of Thumb:
Or search “robots.txt generator”