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Analysing Tourism Policy From an industrial towards a knowledge-economy paradigm

Advancing the Social Science of Tourism University of Surrey 2011. Introduction: Tourism, knowledge economy and public policy Re-conceptualising tourism policy Public policy and knowledge dynamics: Tourism and the rest Towards knowledge-based tourism development strategies.

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Analysing Tourism Policy From an industrial towards a knowledge-economy paradigm

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  1. Advancing the Social Science of TourismUniversity of Surrey 2011 Introduction: Tourism, knowledge economy and public policy Re-conceptualising tourism policy Public policy and knowledge dynamics: Tourism and the rest Towards knowledge-based tourism development strategies Analysing Tourism Policy From an industrial towards aknowledge-economy paradigm

  2. Tourism, knowledgeeconomy and public policy Analytical concerns • generational approach (e.g. Fayos-Solá, Hall) • boosterism, economic, community, sustainable • multi-dimensional ideal-types • applied in discursive ‘game of labels’ • over-looking variation and contradictions Policy concerns • EU Lisbon strategy in practice: high-tech, big science, manufacturing clusters ? • Tourism and other services sidelined?

  3. RE-CONCEPTUALISINGTOURISM POLICY Points of departure • new institutionalism (North) • network theory (Rhodes) • discourse analysis (Åkerstrøm Andersen) • policy analysis (Hogwood, Hood) Point of reference • institutionalist approach to regional policy • H Halkier: Institutions, Discourse and Regional Development, Peter Lang 2006

  4. Organisation State/region Sponsoring Aims Socio- economic context DMO Targets Tourists Destination Strategy Instruments Competitors Resources Knowledge RE-CONCEPTUALISINGTOURISM POLICY Focus on three central relations • the destination and its political, social, economic contexts • the destination and its destination management organisation (DMO) • the DMO and it targets among firms, workforce, tourists, institutions

  5. Public policy and knowledge dynamics EURODITE methods • focus on seven selected sectors, including tourism • territorial / sectoral knowledge dynamics • firm-level case studies • policies that make a difference

  6. Public policy and knowledge dynamics / 1 Strategy: average (cool KIBS?)

  7. Public policy and knowledge dynamics / 2 Strategy: average (cool KIBS?) Targets: average (brainy KIBS)

  8. Public policy and knowledge dynamics / 3 Strategy: average (cool KIBS?) Targets: average (brainy KIBS) Instruments: Information > finance (culture funding?)

  9. Public policy and knowledge dynamics / 4 Strategy: average (cool KIBS?) Targets: average (brainy KIBS) Instruments: Information > finance (culture funding?) Governance: average (multi-level media)

  10. Public policy and knowledge dynamics / 5 Strategy: average (cool KIBS?) Targets: average (brainy KIBS) Instruments: Information > finance (culture funding?) Governance: average (multi-level media) Knowledge types: symbolic (media science)

  11. Towards knowledge-based tourism policies Existing policies key features: Across sectors • instruments/networks knowledge intensive • growing importance of knowledge input/competences • under-utilised combinatorial knowledge Room for knowledge-oriented tourism policies • networked DMOs • with local SMEs and extra-regional/sectoral links • creative generation of market/trend intelligence • private partners and public knowledge institutions

  12. For draft written paper and full report: halkier@cgs.aau.dk Read more about EURODITE: www.eurodite.bham.ac.uk Analysing Tourism Policy From an industrial towards aknowledge-economy paradigm

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