Movie marketing is the art and science of convincing consumers to buy movie tickets.

1. Movie marketing is the art and science of convincing consumers to buy movie tickets.

2. The uncertainty of the movie business makes the job of the movie marketer even more important. Whether a movie is Oscar worthy or downright lousy, the movie marketer has to figure out a way to fill those seats at the multiplex What is an Oscar? An award given by the Academy of Motion Picture Arts and Sciences for outstanding achievements in films. Official name: Academy Award

3. Movie marketing is also known as movie advertising and movie promotion • Every major Hollywood studio and movie distribution company has an internal department devoted to promotion. The promotions department is responsible for designing and implementing an effective advertising campaign across several different media platforms, including theatrical movie trailers, newspapers, magazines, television, radio, the Internet and billboards.

4. About the same time that the first trailers hit the theaters, the movie studio will unveil an official Web site for the film. Typical movie Web sites allow visitors to view multiple versions of the trailer, watch behind-the-scenes interviews and mini-documentaries, read plot synopses, download cell-phone ringtones and desktop wallpaper, play games, chat in forums and even pre-order tickets. The official movie Web site is only the beginning of a much larger Internet marketing campaign. http://movies.disney.com/frozen/

5. Every movie is different and the promotions department must figure out what type of campaign will be the most effective at reaching the target audience. This requires researching the tastes and media-consuming trends of the target audience. Based on this research, the movie marketers decide how much of their budget to spend on each different media outlet. An Advertising campaign for a Disney movie would be very different than media used for a Rated R Action Adventure movie.

6. The movie business is cyclical and seasonal. Major studio releases are clustered during the summer, Christmas and long holiday weekends like Thanksgiving, Memorial Day and Labor Day. With so many high profile movies fighting for the same audience, movie marketers need to figure out how to make their films stand out from the pack.

7. Weeks before the movie opens nationwide, the promotions department starts an all-out publicityblitz. The idea is to bombard the public with so many images and promos for the movie that it becomes a "can't miss" event. Movie marketers will plaster the sides of buses with huge ads, place billboards all around the city, run tons of teaser trailers on TV, place full-page ads in major newspapers and magazines, and the movie's stars will show up on all of the major talk shows.Mary Poppins Returns Hype

8. Another popular strategy is to use highly visible product tie-ins and corporate partnerships. In the weeks leading up to the release of "How the Grinch Stole Christmas," images of the green Grinch appeared on packages of Oreos, boxes of Froot Loops and cans of Sprite. Even the United States Postal Service got into the act, stamping letters with special "Happy Who-lidays!" messages. For marketing children's movies, the Holy Grail is getting  promotional goodies in McDonald's Happy Meals.

9. http://www.imdb.com/title/tt2294629/ http://hm.toysaffair.com/p/united-states.html#

10. nichebuster, a smaller movie marketed heavily to a highly specific audience segment, say skateboarding fans or religious groups. One of the proponents of this idea is 20th Century Fox, which recently launched a division called FoxFaith that will produce and market movies to a Christian, family-oriented audience. This is called demographic marketingrather than selling movies according to traditional genres like action, romantic comedy, or thriller. http://www.imdb.com/company/co0188813/

11. “Men in Black 3” has made more than $550 million worldwide. A representative from the parent company of Columbia Pictures said the movie is now “in the win column,” it seemed until recently as if Columbia might actually lose money on it. How could that be? It’s not so complicated. Its production costs were close to $250 million; worldwide marketing most likely added at least that much; and a big chunk of the ticket sales go to theaters and distributors.

12. Unlike other decades-old industries, Hollywood not only has a hard time forecasting, but it also has difficulty analyzing past results. Why was “The Hunger Games” such a big hit? Because it had a built-in audience? Because it starred Jennifer Lawrence? Because it was released around spring break? The business is filled with analysts who claim to have predictive powers, but the fact that a vast majority of films fail to break even proves that nobody knows anything for sure.

13. The reason a majority of movie studios still turn a profit most years • by selling pay-TV and overseas rights, • creating tie-in video games, • amusement-park rides • Secondary products (videos, toys, shirts • and so forth. ) • And the big hits, rare as they may be, pay for a lot of flops. Still, the profits are not huge. Hollywood is, somewhat surprisingly, a remarkably stable industry. Over the past 80 years or so, its basic model — in which financiers in New York lend money to creative people in Los Angeles — has been largely unaltered. Partly as a result, today’s biggest studios — Columbia, Disney, Paramount, Warner Brothers, Universal, 20th Century Fox — have been on top since at least the 1950s.

15. Although the movie industry takes in billions of dollars a year, very few Hollywood movies actually make a profit. That's because it costs a tremendous amount to make a major studio movie. The average production budget of a major studio movie reached $70.8 million in 2007. But to sell that movie to the public, studios spent another $35.9 on marketing for a total budget of $106.6 million per picture. Hollywood relies on a few runaway hits each season to make up for the majority of films that fail to break even. How much did a movie cost to make?