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Impact_of_Social_Media_YuvrajPatkar

This presentation explains the impact of social media on society, highlighting its growth, positive and negative effects, influence on youth, and role in business. It concludes with the importance of balanced and responsible usage for a healthier digital future.

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Impact_of_Social_Media_YuvrajPatkar

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  1. The Impact of Social Media on Society Presented by: Yuvraj Patkar Marketing Student

  2. Introduction • • Social media is a powerful tool influencing communication, culture, and lifestyle. • • Popular platforms: Facebook, Instagram, Twitter, TikTok. • • Connects billions worldwide, shaping society every day. • 🔗 Learn more: https://www.wearesocial.com

  3. Growth of Social Media • • Over 5 billion global users (2025). • • Mobile-first approach drives growth. • • Businesses use social media for branding and sales. • 🔗 Source: https://datareportal.com

  4. Positive Impacts • • Enhances global communication 🌍 • • Provides education & knowledge 📚 • • Supports social causes & movements ✊ • • Boosts digital marketing & business 💼 • • Maintains long-distance relationships ❤️ • 🔗 Example: https://www.linkedin.com

  5. Negative Impacts • • Cyberbullying & harassment 🚫 • • Mental health issues 😟 • • Spread of fake news & misinformation ⚠️ • • Privacy & data breaches 🔒 • • Addiction & reduced productivity ⏳ • 🔗 Info: https://www.psychologytoday.com

  6. Impact on Youth • • Shapes identity & expression 🧑‍🎨 • • Encourages creativity (reels, vlogs, content) 🎥 • • Creates peer pressure & FOMO 😓 • • Excessive screen time affects health ⏱️ • 🔗 Read: https://www.unicef.org

  7. Business & Marketing Benefits • • Cost-effective advertising 📢 • • Influencer marketing drives sales 👩‍💻 • • Real-time customer engagement 💬 • • Data-driven insights 📊 • 🔗 Case Study: https://www.hubspot.com

  8. Risks & Challenges • • Fake identities & scams 🎭 • • Digital divide between rich & poor 🌐 • • Censorship and freedom of speech issues 🗣️ • • Over-reliance on social validation 👍👎 • 🔗 Resource: https://www.pewresearch.org

  9. Balancing Social Media Use • • Set screen time limits ⏰ • • Verify information before sharing 🔍 • • Encourage offline interactions 🤝 • • Promote digital literacy 🧠 • 🔗 Guide: https://www.commonsense.org

  10. Conclusion & Credits • • Social media has both benefits and drawbacks. • • Responsible and mindful use is essential. • • Future depends on digital responsibility. • 📌 Credits: Created by *Yuvraj Patkar*, Marketing Student

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