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“How Well Am I Doing?” Financial Statement Analysis

This chapter explores the limitations of financial statement analysis, including differences in accounting methods between companies and changes within the company, industry trends, consumer tastes, technological changes, and economic factors. It also emphasizes the need for analysts to go beyond ratios and use comparative and common-size forms of financial statements to enhance the meaning of the numbers.

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“How Well Am I Doing?” Financial Statement Analysis

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  1. “How Well Am I Doing?” Financial Statement Analysis Chapter Sixteen

  2. Limitations of Financial Statement Analysis Differences in accounting methods between companies sometimes make comparisons difficult. We use the LIFO method to value inventory. We use the average cost method to value inventory.

  3. Changes within the company • Industry trends • Consumer tastes • Technological changes • Economic factors Limitations of Financial Statement Analysis Analysts should look beyond the ratios.

  4. Learning Objective 1 Prepare and interpret financial statements in comparative and common-size form.

  5. Statements in Comparative and Common-Size Form • Dollar and percentage • changes on statements An item on a financial statement has little meaning by itself. The meaning of the numbers can be enhanced by drawing comparisons. • Common-size • statements • Ratios

  6. Dollar and Percentage Changes on Statements Horizontal analysis (or trend analysis) shows the changes between years in the financial data in both dollar and percentage form.

  7. Horizontal Analysis Example The following slides illustrate a horizontal analysis of Clover Corporation’s December 31, 2007 and 2006, comparative balance sheets and comparative income statements.

  8. Horizontal Analysis

  9. Horizontal Analysis Calculating Change in Dollar Amounts Dollar Change Current Year Figure Base Year Figure = – The dollar amounts for 2006 become the “base” year figures.

  10. Horizontal Analysis Calculating Change as a Percentage Percentage Change Dollar Change Base Year Figure × 100% =

  11. Horizontal Analysis $12,000 – $23,500 = $(11,500) ($11,500 ÷ $23,500) × 100% = 48.9%

  12. Horizontal Analysis

  13. Horizontal Analysis We could do this for the liabilities & stockholders’ equity, but now let’s look at the income statement accounts.

  14. Horizontal Analysis

  15. Horizontal Analysis

  16. Horizontal Analysis Sales increased by 8.3%, yet net income decreased by 21.9%.

  17. Horizontal Analysis There were increases in both cost of goods sold (14.3%) and operating expenses (2.1%). These increased costs more than offset the increase in sales, yielding an overall decrease in net income.

  18. Trend Percentages Trend percentages state several years’ financial data in terms of a base year, which equals 100 percent.

  19. Trend Percentage Current Year Amount Base Year Amount × 100% = Trend Analysis

  20. Trend Analysis Example Look at the income information for Berry Products for the years 2003 through 2007. We will do a trend analysis on these amounts to see what we can learn about the company.

  21. Trend Analysis Berry Products Income Information For the Years Ended December 31 The base year is 2003, and its amounts will equal 100%.

  22. Trend Analysis Berry Products Income Information For the Years Ended December 31 2004 Amount ÷ 2003 Amount × 100% ( $290,000 ÷ $275,000 ) × 100% = 105% ( $198,000 ÷ $190,000 ) × 100% = 104% ( $ 92,000 ÷ $ 85,000 ) × 100% = 108%

  23. Trend Analysis Berry Products Income Information For the Years Ended December 31 By analyzing the trends for Berry Products, we can see that cost of goods sold is increasing faster than sales, which is slowing the increase in gross margin.

  24. Trend Analysis We can use the trend percentages to construct a graph so we can see the trend over time.

  25. Common-Size Statements Vertical analysis focuses on the relationships among financial statement items at a given point in time. A common-size financial statement is a vertical analysis in which each financial statement item is expressed as a percentage.

  26. Common-Size Statements In income statements, all items usually are expressed as a percentage of sales.

  27. Gross Margin Percentage Gross Margin Sales = Gross Margin Percentage This measure indicates how much of each sales dollar is left after deducting the cost of goods sold to cover expenses and provide a profit.

  28. Common-Size Statements In balance sheets, all items usually are expressed as a percentage of total assets.

  29. Common-Size Statements Common-size financial statements are particularly useful when comparing data from different companies.

  30. Common-Size Statements Example Let’s take another look at the information from the comparative income statements of Clover Corporation for 2007 and 2006. This time, let’s prepare common-size statements.

  31. Common-Size Statements Sales is usually the base and is expressed as 100%.

  32. Common-Size Statements 2007 Cost ÷ 2007 Sales × 100% ( $360,000 ÷ $520,000 ) × 100% = 69.2% 2006 Cost ÷ 2006 Sales × 100% ( $315,000 ÷ $480,000 ) × 100% = 65.6%

  33. Common-Size Statements What conclusions can we draw?

  34. Quick Check  • Which of the following statements describes horizontal analysis? a. A statement that shows items appearing on it in percentage and dollar form. b. A side-by-side comparison of two or more years’ financial statements. c. A comparison of the account balances on the current year’s financial statements. d. None of the above.

  35. Quick Check  • Which of the following statements describes horizontal analysis? a. A statement that shows items appearing on it in percentage and dollar form. b. A side-by-side comparison of two or more years’ financial statements. c. A comparison of the account balances on the current year’s financial statements. d. None of the above. Horizontal analysis shows the changes between years in the financial data in both dollar and percentage form.

  36. Now, let’s look at Norton Corporation’s 2007 and 2006 financial statements.

  37. Learning Objective 2 Compute and interpret financial ratios that would be useful to a common stockholder.

  38. Ratio Analysis – The Common Stockholder The ratios that are of the most interest to stockholders include those ratios that focus on net income, dividends, and stockholders’ equities.

  39. Net Income – Preferred Dividends Average Number of Common Shares Outstanding Earnings per Share = Earnings Per Share Whenever a ratio divides an income statement balance by a balance sheet balance, the average for the year is used in the denominator. Earnings form the basis for dividend payments and future increases in the value of shares of stock.

  40. Net Income – Preferred Dividends Average Number of Common Shares Outstanding Earnings per Share = $53,690 – $0 ($17,000 + $27,400)/2 Earnings per Share = = $2.42 Earnings Per Share This measure indicates how much income was earned for each share of common stock outstanding.

  41. Price-Earnings Ratio Market Price Per Share Earnings Per Share = Price-Earnings Ratio $20.00 $2.42 = = 8.26 times Price-Earnings Ratio A higher price-earnings ratio means that investors are willing to pay a premium for a company’s stock because of optimistic future growth prospects.

  42. Dividend Payout Ratio Dividends Per Share Earnings Per Share = Dividend Payout Ratio $2.00 $2.42 = = 82.6% Dividend Payout Ratio This ratio gauges the portion of current earnings being paid out in dividends. Investors seeking dividends (market price growth) would like this ratio to be large (small).

  43. Dividend Yield Ratio Dividends Per Share Market Price Per Share = Dividend Yield Ratio $2.00 $20.00 = = 10.00% Dividend Yield Ratio This ratio identifies the return, in terms of cash dividends, on the current market price of the stock.

  44. Return on Total Assets Net Income + [Interest Expense × (1 – Tax Rate)] Average Total Assets = Return on Total Assets $53,690 + [$7,300 × (1 – .30)] ($300,000 + $346,390) ÷ 2 = = 18.19% Return on Total Assets Adding interest expense back to net income enables the return on assets to be compared for companies with different amounts of debt or over time for a single company that has changed its mix of debt and equity.

  45. Return on Common Stockholders’ Equity Net Income – Preferred Dividends AverageStockholders’ Equity = Return on Common Stockholders’ Equity $53,690 – $0 ($180,000 + $234,390) ÷ 2 = = 25.91% Return on Common Stockholders’ Equity This measure indicates how well the company used the owners’ investments to earn income.

  46. Fixed rate of return on borrowed funds Return on investment in assets Positive financial leverage > = Fixed rate of return on borrowed funds Return on investment in assets Negative financial leverage < = Financial Leverage Financial leverage results from the difference between the rate of return the company earns on investments in its own assets and the rate of return that the company must pay its creditors.

  47. Quick Check  • Which of the following statements is true? a. Negative financial leverage is when the fixed return to a company’s creditors and preferred stockholders is greater than the return on total assets. b. Positive financial leverage is when the fixed return to a company’s creditors and preferred stockholders is greater than the return on total assets. c. Financial leverage is the expression of several years’ financial data in percentage form in terms of a base year.

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