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OVERCOMING ASSISTIVE DEVICE STIGMA: A CAMPAIGN TO IMPROVE THE DAILY LIVES OF NON-METROPOLITIAN CANADIAN SENIORS Funded PowerPoint Presentation
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OVERCOMING ASSISTIVE DEVICE STIGMA: A CAMPAIGN TO IMPROVE THE DAILY LIVES OF NON-METROPOLITIAN CANADIAN SENIORS Funded by Public Health Agency of Canada. Project Team. BCIT Team: Dr. James Watzke, Principle Investigator Christine Flegal, Project Manager Angie Wong, Research Assistant

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OVERCOMING ASSISTIVE DEVICE STIGMA: A CAMPAIGN TO IMPROVE THE DAILY LIVES OF NON-METROPOLITIAN CANADIAN SENIORSFunded by Public Health Agency of Canada

project team
Project Team

BCIT Team:

  • Dr. James Watzke, Principle Investigator
  • Christine Flegal, Project Manager
  • Angie Wong, Research Assistant
  • Dorothy Sitek, Weber Shandwick Worldwide (sub-contracted)

Community Teams:

  • Oliver BC
  • Nipawin SK
  • Middleton NS
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Today’s Objectives:

  • To present the background and goals of the Mobility Now You’re Going Places Project
  • To provide an overview of what the Project workshop’s entail
  • To equip you with step-by-step procedures and materials to run your own Mobility program in your community
mobility now you re going places project goals
Mobility, Now you’re going places Project Goals:

1. To engage 3 selected non-metropolitan communities in three Canadian regions (BC, Sask, NS) to fully participate in the project.

  • Literature search (including data from Norah Keating’s VAC study on the Caring Context of Rural Seniors)
  • Developed specific inclusion criteria:
    • Population 5000 or under
    • Royal Canadian Legion and/or active Seniors Centre
    • Local Health Care Provider
    • Health Region to have provided a LOS for the proposal
  • Engaged Oliver, BC; Nipawin, Sask; Middleton, NS
primary project goals cont
Primary Project Goals cont…

2. To create and deliver a successful AD Anti-Stigma Program that educates seniors about ADs AND addresses the stigma (and/or denial) that is attached to AD usage.

How did we do this??

  • Hired a PR/Marketing firm toassist in all activities, including developing a “social marketing campaign” to address stigma
development of ad anti stigma program cont
Development of AD Anti-Stigma Program cont…
  • Hired a local Community Coordinator to oversee and implement all project activities (ensure local community flavour has been injected)
  • Engaged local Seniors who not only use ADs, but are proud of doing so
  • Hired a local OT or PT to act as the team AD “expert”
development of ad anti stigma program cont8
Development of AD Anti-Stigma Program cont…
  • Chose 5 ADs to highlight:
      • Canes
      • Walkers
      • Scooters
      • Grab bars
      • Hip Protectors
  • Developed a “brand” for the project that would build a foundation for an ongoing project
development of ad anti stigma program cont9
Development of AD Anti-Stigma Program cont…
  • Held 4 AD Anti-Stigma Workshops in each community that:
      • Was innovative (comedy of Don Harron)
development of ad anti stigma program cont10
Development of AD Anti-Stigma Program cont…
  • Utilized entertainment to increase comfort around AD use (assisted in creating a warm, non-threatening environment)
development of ad anti stigma program cont11
Development of AD Anti-Stigma Program cont…
  • Provided clinical information, show and tell from the expert
development of ad anti stigma program cont12
Development of AD Anti-Stigma Program cont…
  • Workshops facilitated by seniors for seniors (peer to peer component)
  • Allowed plenty of opportunity for participants to discuss their concerns/fears about AD use
development of ad anti stigma program cont13
Development of AD Anti-Stigma Program cont…
  • Developed media package for CCs to ensure good media uptake by local newspapers, radio, TV
  • Evaluate the level of attitudinal change through pre and post workshop questionnaires
key objectives tasks and deliverables cont
Key Objectives, Tasks and Deliverables Cont…

3. Leave a tangible and sustainable AD Anti-Stigma Program in the three project communities, as well as facilitate the adoption of the Program in other non-metropolitan communities across Canada.

  • Distributed a graduation package for each participant
  • Produce a start-up kit for other rural communities
  • Ensure local healthcare providers maintain anti-stigma momentum
pre workshop activities
Pre-Workshop Activities
  • Creation of the mobility team
      • Community Coordinator
      • Senior Facilitator
      • Peer Tutors
      • OT or PT
  • Venue
  • Dates (we had 4 workshops but this could be tailored to your own program)
  • Promoting the workshops (e.g. media, posters, word of mouth)
  • AD supplier
  • Food
  • Volunteers
key elements of the mobility program
Key elements of the Mobility Program
  • Mobility is one of the keys to preserving independence and quality of life (Prevention and Safety!)
  • The Mobility Team is here to help with peer support and expert knowledge
  • The Mobility Team is supported by Public Health Agency of Canada
  • Don’t let Stigma get in the way!
the workshops
The workshops…
  • Goal was to develop momentum throughout the workshops whereby seniors initially start off alone but by the 4th workshop are now part of the team.
  • Intent was to create an environment where seniors (and their families) felt comfortable asking questions, felt inspired to come back for more, see value and get practical help and encourage others to come to subsequent sessions.
  • Targeted community based seniors who are in need of ADs but are in denial.
the meat and potatoes of the workshops
The “meat and potatoes” of the Workshops

Workshop one overview:

  • Pre-workshop Questionnaire
      • Good way to evaluate their thoughts about ADs etc, before the workshops take place
  • Welcome and Intros
      • Senior Facilitator shares his/her story about why they’re here, why ADs are important, etc
      • Housekeeping rules
      • Purpose of the workshops
      • “Aha! moment”
  • PSA video
      • Good way to get them thinking about ADs, pride, etc
meat and potatoes cont
Meat and potatoes cont…
  • Activity pro-cons discussion
      • Have them verbalize the issues/fears/etc of using ADs
      • Then have them verbalize the positive outcomes/aspects of ADs (hopefully this grows over the course of the workshops)
  • Don Video introduction
  • Overall program goals
      • The ADs are like “tool” talk
      • What devices will be highlighted throughout the workshops
  • Break
      • This not only gives them a break but allows for participants to chat about what they learned; and through the visiting, begin to build a “team” feeling
meat and potatoes cont21
Meat and potatoes cont…
  • Identify this session’s goals
    • “This portion of today’s workshop is on canes…”
  • Don Video (canes)
  • Peer Testimonial (canes)
      • Senior who uses a cane tells their story
  • Activity:
      • Weigh Scale Demo
      • Thunder and Rain
      • Local Entertainment
  • Clinical component, show & tell, Q & A
  • Adding to pros list
  • closing
now the fun part sustainability
Now the Fun Part…Sustainability!
  • The Starter Kit
  • Engaging your Health Authority
  • Advertise!
resources
Resources
  • www.bcit.ca/mobility -Workshop Binders
  • www.otworks.ca – Tools for Living Well
  • www.arthritis.ca – Self-Management Programs
  • www.cmhc.ca – Home Adaptations
  • www.phac-spc.gc.ca/seniorsaines -Safe Living Guide, Go For It, Bruno & Alice
  • www.smartrisk.ca – a National Statistics Source
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THANK YOU!!

Your Commitment to this Workshop has been greatly appreciated!