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He Loves me, he loves me not

He Loves me, he loves me not. Jill forkal , jovana nguyen , andy schmitt , katherine heppard. Domestic violence. - Identify the need for a health campaign - Target audience - Transtheoretical Model (TTM) - Strengths and weaknesses of the TTM - Explanation of advertisements. need.

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He Loves me, he loves me not

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  1. He Loves me, he loves me not Jill forkal, jovananguyen, andyschmitt, katherineheppard

  2. Domestic violence • - Identify the need for a health campaign • - Target audience • - Transtheoretical Model (TTM) • - Strengths and weaknesses of the TTM • - Explanation of advertisements

  3. need • Each year, 1.3 million women are victims of physical assault by an intimate partner. (CDC, 2003) • 25% of women in the United States are victims of domestic violence. (Tjaden, P & Thoennes, N., 2000) • As a result of domestic violence, there are 1,3000 deaths of women 18 and older. (CDC, 2003)

  4. Identification • Victims of domestic abuse • Specifically, women in the contemplation stage of the Transtheoretical model • Those who are actively considering making a change in behavior, weighing pros and cons • Chose women because they are much more likely to suffer domestic violence injuries from intimate partner abuse

  5. justification • Already know the negative consequences of their relationship but currently have no immediate intention of changing the situation • Concentrated on encouraging women to take action in the near future • Positives need to be stressed and must outweigh the negatives

  6. 5 stages of the ttm • Precontemplation • Contemplation: Our target audience • Preparation • Action • Maintenance • (DiClemente & Prochaska, 1985)

  7. aspects • Work against relapse. (DiClemente et. al., 1991) • Motivation and self-efficacy. (DiClemente, 2004), (Burke et. al. 2001) • Decisional balance (Burke et. al., 2001)

  8. strengths • Five stages allow for tailoring messages to a specific audience. • Can target multiple behaviors with a single program. (Nigg et. al. 2005) • Way to understand and measure the activities of battered women, which reflects the complex and dynamic nature of the process of ending abuse. (Shurman & Rodriguez, 2006)

  9. weaknesses • Categorizes behavior change into five distinct stages when the change may not be mutually exclusive. • Should be a continuous process instead of split stages. (Nigg et. al., 2010) • In need to added stages to address those “passively versus actively uninterested in change” (Dare & Derigne, 2010) • If the victim is in denial about the intimate partner violence, then the TTM would not accurately address this within the five stages. (Dare & Derigne, 2010)

  10. Print

  11. radio

  12. Video

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