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Internet Technology and Its Effect on TV. By: Ricky Heuer. The Way We Watch. 99 percent of television viewers did their viewing on the television, opposed to the less than 1% that accounted for YouTube, Hulu, and other internet media Texting Online Availability of Shows. Advertising.

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Presentation Transcript
the way we watch
The Way We Watch
  • 99 percent of television viewers did their viewing on the television, opposed to the less than 1% that accounted for YouTube, Hulu, and other internet media
  • Texting
  • Online Availability of Shows
advertising
Advertising
  • The average American spends five hours and nine minutes watching live television
  • In a recent study it showed that advertising successfully:
    • leads 53% of viewers to purchasing
    • leaves 80% of viewers aware of the product
internet not a strong threat to steal tv time
Internet Not a Strong Threat to Steal TV Time
  • By 2012 time spent watching televisions will rise faster than leisure time spent on the internet.
    • TV time will rise by 2 hours and 9 min
    • Internet time will rise by a half hour
  • "People are spending time watching YouTube videos, but the amount of time they're spending is ... almost negligible relative to the time they're spending watching professionally generated television."
embracing the technology
Embracing the Technology
  • Hulu
  • Internet Webisodes
  • Community driven television fan sites