international lead generation n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
International Lead Generation PowerPoint Presentation
Download Presentation
International Lead Generation

Loading in 2 Seconds...

play fullscreen
1 / 10
pandora-sullivan

International Lead Generation - PowerPoint PPT Presentation

106 Views
Download Presentation
International Lead Generation
An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. International Lead Generation John P. Hayes, Ph.D. President & CEO HomeVestors of America, Inc.

  2. Who Do You Want? • Master Licensee? • Unit Licensee? • Education? • Financial Status? • Language? • Business Experience? • Cultural Experience?

  3. Where Do You Find Them? • What do these prospects read? • How do they search for opportunities? • Do they attend expos? • Do they respond to brokers? • Do they attend trade missions?

  4. Tell Your Story Professionally • Get it in print • Articles placed by PR agencies • Articles generated by media relationships • Use Advertorials • Capture it on video • Place it on your Web site

  5. Rely On Franchise Media • Read all the publications • Get familiar with lead generation Web sites • Introduce yourself and your story to writers and editors • Advertise in the best of these media

  6. Hire International PR Counsel • With international contacts and experience • U.S. PR Counsel must have international experience and contacts • Hire in-country

  7. Meet The Brokers • Find out who’s selling franchises for international franchisors • Brokers must work in-country • Hire in-country

  8. Use Government Agencies • Trade Missions • IFA sponsors 2 each year • 2008: Australia and Asia • Franchise Partner (Gold Key) Program • Requirement for U.S. Commercial Services • Contact Export Assistance Centers • Visit: http://www.export.gov/eac/index.asp • Commercial Services in Other Countries

  9. Your Brand Generates The Best Leads • Create opportunities for existing franchisees to find new franchisees

  10. Join Trade Associations • IFA, BFA and others • Ask for their assistance • Ask for referrals for brokers, Web sites, PR agencies, etc.