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Final Presentation CS 410 Yellow Group December 13, 2010

uRai$e is a fundraising platform that offers targeted notifications, support for mobile donations, social network integration, and low overhead costs. It provides a streamlined donation process and helps non-profit organizations save money on advertising while attracting new donors.

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Final Presentation CS 410 Yellow Group December 13, 2010

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  1. Final Presentation CS 410 Yellow Group December 13, 2010

  2. Team Structure Fall 2010 Yellow Group

  3. Conventional Fundraising Methods are Inefficient Fall 2010 Yellow Group

  4. Poor Economic Times • The national unemployment rate was up to 9.8% in November 2010. • U.S. banks repossessed nearly 270,000 homes in the second quarter of 2010, a 38% jump from the second quarter of 2009. Sources: U.S. Bureau of Labor Statistics, Los Angeles Times Fall 2010 Yellow Group

  5. Declining Donations • Total giving was down 3.6% in 2009, the largest decline since 1956. • Contributions to colleges and universities were down 11.9% in 2009 , the greatest decline ever recorded. Sources: American Association of Fundraising Counsel, Council for Aid to Education Fall 2010 Yellow Group

  6. Changes in Giving in Years with 8+ Months of Recession Sources: The Giving USA Foundation, Center on Philanthropy at Indiana University Fall 2010 Yellow Group

  7. Overhead for Organizations • Between 2004 and 2008, fundraising overhead cost the Children’s Health Foundation 86% of their donations. Source: CBC News Canada Fall 2010 Yellow Group

  8. Reasons People Stop Giving Source: 2010 Bank of America Study on High Net-Worth Philanthropy Fall 2010 Yellow Group

  9. Reasons People Stop Giving Source: 2010 Bank of America Study on High Net-Worth Philanthropy Fall 2010 Yellow Group

  10. Problem • Rising overhead and declining donations make it hard for small non profit organizations to meet goals and financial objectives. Fall 2010 Yellow Group

  11. Customer • Non profit organizations that need to: • Save money on advertising • Attract new donors • Maintain communication with current donors • Over 1.6 million nonprofit organizations registered with the IRS Source: National Center for Charitable Statistics Fall 2010 Yellow Group

  12. Introducing uRai$e • Targeted fundraiser notifications • Support for mobile donations • Social network integration • Low overhead • Bank account integration • Internet-based: 24/7 availability Fall 2010 Yellow Group

  13. Current Donation Process Fall 2010 Yellow Group

  14. Current Manual Overhead Process Fall 2010 Yellow Group

  15. uRai$e Donation Process Flow Fall 2010 Yellow Group

  16. Mobile Donations • Over $30 million raised via mobile donations so far • 80% of Americans use a cell phone • Over 20 mobile donation campaigns supported Haiti Source: MSNBC Fall 2010 Yellow Group

  17. Mobile Donation Process Flow Fall 2010 Yellow Group

  18. Social Networking Integration Sources: Facebook, PC World, Alexa, Edison Research/Arbitron Internet & Multimedia Study Fall 2010 Yellow Group

  19. Recent Growth of Social Networking • Social networking growth: • Twitter: grew from 2 million users in 2008 to 32 million in 2009 • Facebook: 400 million active users in February 2010 to 500 million active users in July 2010 • Social networking awareness: • Twitter: exploded from 5% of Americans 12 and over in 2008 to 87% in 2010 • Facebook: from 50% awareness to 88% in the same period. • U.S. visits to social networking Web sites rose 62 percent from September 2008 to September 2009. Sources: Facebook, Edison Research/Arbitron Internet & Multimedia Study, Hitwise Fall 2010 Yellow Group

  20. Distribution of Income and Age Facebook: Age Distribution Income Distribution Twitter: Age Distribution Income Distribution Source: AdPlanner Fall 2010 Yellow Group

  21. Major Functional Components Diagram Fall 2010 Yellow Group

  22. Software Deliverables • Web services • User interfaces • Service Engines • Fundraiser Suggestion • Alerts Services • Credit Card • Mobile Donation • Banking Integration • Business Rules Application Logic • Business Objects Domain Model • uRai$e Data Access Layer • uRai$e database • Fundraiser Suggestion Data Warehouse Fall 2010 Yellow Group

  23. Site Map Fall 2010 Yellow Group

  24. Donate to Fundraiser Screen Fall 2010 Yellow Group

  25. User Profile Screen Fall 2010 Yellow Group

  26. Fundraiser Report Screen Fall 2010 Yellow Group

  27. Alerts Algorithm Fall 2010 Yellow Group

  28. Fundraiser Suggestion Algorithm Fall 2010 Yellow Group

  29. Database Diagram Fall 2010 Yellow Group

  30. Benefits for Donors • Profile creation for targeted alerts • More features, such as mobile donating, makes the process of donating easier • Offers more transparency so donors have a better understanding of how their money is being used and how much money is needed • Streamlined payment options • Ability to stay connected with organizations without donating

  31. Competition Matrix Sources: Acceptiva, YourMembership, DonorPerfect Yellow Group, Fall 2010

  32. Cloud Services Platform • 5 million page views per month for FREE • Highly available & fault tolerant platform • 99.9% uptime service level agreement • Same infrastructure that supports Google’s products • Low maintenance overhead • PCI standards compliant Source: Google App Engine Yellow Group, Fall 2010

  33. App Engine Resource Expenses Yellow Group, Fall 2010

  34. Risks • Customer Risks • Customer data compromised • Technical Risks • App Engine server failure • Mobile Donations • Financial Risks • Unwillingness of organizations to use the tool • Not enough customers to cover expenses • Legal Risks • Credit card information stolen Fall 2010 Yellow Group

  35. Risk Matrix • Key • Customer Risks: • C1 – Customer data compromised • Technical Risks • T1 - App Engine servers fail • T2 – Mobile Donations • Financial Risks • F1 – Not enough customers to cover expenses • F2 - Unwillingness of organizations to use the tool • Legal Risks: • L1 – Credit card information stolen Fall 2010 Yellow Group

  36. How to mitigate risks Fall 2010 Yellow Group

  37. Prototype MFCD Fall 2010 Yellow Group

  38. Prototype Milestones • Design and implement database with test data • Design and implement the web site • Develop Facebook application • Integrate with Twitter • Develop bank simulation service • Develop mobile donation simulation service Fall 2010 Yellow Group

  39. Phase 1 Organization Fall 2010 Yellow Group

  40. Phase 1 Funding • All employees are student interns • SBIR grant from the National Science Foundation • $100,000 Fall 2010 Yellow Group

  41. Phase 1 WBS Fall 2010 Yellow Group

  42. Phase 1 Staffing Fall 2010 Yellow Group

  43. Phase 1 Resources Fall 2010 Yellow Group

  44. Phase 2 Organization Fall 2010 Yellow Group

  45. Phase 2 Funding • Period of up to two years • National Science Foundation Phase 2 Grant • $750,000 Fall 2010 Yellow Group

  46. Phase 2 WBS Fall 2010 Yellow Group

  47. Phase 2 Staffing Fall 2010 Yellow Group

  48. Phase 2 Resource Budget Fall 2010 Yellow Group

  49. Phase 3 Organization Fall 2010 Yellow Group

  50. Phase 3 Funding • Any extra funding needed that is not made by net profits • Investment Groups • Additional Grants • Small Business Loans Fall 2010 Yellow Group

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