dr helmut fluhrer founder ceo brainmate gmbh brussels juni 2013 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Dr. Helmut Fluhrer, Founder, CEO brainmate GmbH Brussels , Juni 2013 PowerPoint Presentation
Download Presentation
Dr. Helmut Fluhrer, Founder, CEO brainmate GmbH Brussels , Juni 2013

Loading in 2 Seconds...

play fullscreen
1 / 13

Dr. Helmut Fluhrer, Founder, CEO brainmate GmbH Brussels , Juni 2013 - PowerPoint PPT Presentation


  • 189 Views
  • Uploaded on

Dr. Helmut Fluhrer, Founder, CEO brainmate GmbH Brussels , Juni 2013. LT-INNOVATIVE SUMMIT 2013 Towards the Multiligual Digital Single Market. „ Where would Europe stand today if not the monetary , but the language integration would have been firstly promoted ?“

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Dr. Helmut Fluhrer, Founder, CEO brainmate GmbH Brussels , Juni 2013' - pancho


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
dr helmut fluhrer founder ceo brainmate gmbh brussels juni 2013

Dr. Helmut Fluhrer, Founder, CEO brainmate GmbHBrussels, Juni 2013

LT-INNOVATIVE SUMMIT 2013

TowardstheMultiligual Digital Single Market

slide2

„Wherewould Europe stand todayif not themonetary, but thelanguageintegrationwouldhavebeenfirstlypromoted?“

Helmut Fluhrer toTheo Waigel, former German Minister forFinanceand „Mr. Euro“

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

2

background media industry and ip
Background: Media, Industry and IP

Language Barriers everywhere: in Private TV, Media, Internet, Industry and IP

  • Publisher of Youth Magazine with 17 years
  • 1985 - Axel Springer Publishing: Newspapers and Magazines: starting globalization in 14 countries on three continents
  • 1985 Founding co-manager SAT 1, First German Private TV
  • 1990 Building Europe‘s Business Magazine Group „Eurexpansion“ with 25 companies and 40+ titles, supporting launch of „Kommersant“, Moscow
  • 1994-Burda Media: „Health Online Service“: First b-to-b Online Service, Expansion in Europe
  • 1998 – Internet Companies in Europe and USA: Media Professionals: Building the first “Cloud”
  • 2002 – Technology Transfer to Australia, United Arab Emirates, USA
  • 2011 – Intellectual Property Business
  • 2011 - Language Technologies
  • Member World Economic Forum, „Europe‘s 500“, Knight of St.John

Helmut Fluhrer

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

3

brainmate tool to foresee the future

ELTG

“brainmate”- Tool toForeseethe Future

Überblick

The Key toknowWho will ProduceWhatandWhere in 5 Years on theGlobe

Problem:

  • Companies in high fragmented markets have often no idea who is their competitor on a global scale: brainmate can evaluate LT companies and markets
  • For technology transfer, co-operation and strategic partnership there are many potential partners: difficult to find them

Solution:

  • Intellectual Property / Patents /Know How is not only the „Raw Material“ of the Future, already today it became the most valuable data
  • Investors, entrepreneursorinventors: everyonewantssecurityforhisplans, moneyanddecisions; Evaluation forsecuring IP bythebest patent strategies
  • Core Business: M&A, Financing/ Sponsoring, bringingtherightpartnerstogetherforbuildingtheperfect solutions- incl.

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

4

europe masterpiece of language barriers
Europe: Masterpiece of Language Barriers

Markt

Marktsegment

There will be an European Integration onlywithmuchlessLanguage Barrieres

Problem:

The 23 official languages have the same legal status, but only five languages dominate the communication

  • What impact does it has on the self-confidence of the people with the other 18 language ?
  • What happens to the 253 translation combinations ?

Solution:

  • English is not the solution!
  • All big states and economic powers have only one official language: China, USA, Russia

Language Technologies have to provide help for better communication and integration!

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

5

coverage of translators and interpreteurs
Coverage of Translators and Interpreteurs

Marktsegment

Thereis a huge Lack of Human Translatorsif Europe wantstostaycompetitive

Problem:

  • The European economies have very different support by own translators and interpreteurs
  • The Western World is facing a problem:

Europe USA/CA/AUS Total

Potential 75.000 80.000 155.000

Employed 41.000 22.000 63.000

Undercoverage 34.000 45% 58.000 72% 92.000 60%

Solution: The evolution of automatic translation has to speed up and include Speech-to-Speech!

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

6

eu trying the best for language integration
EU: Trying the Best for Language Integration ?

Marktsegment

Especially East European Countries havetobecome „European speaking“

Status:

The EU Institutions like Commission, Parliament, etc:

  • Budget of app € 2 Billion for Translation annually
  • Translators and interpreters are the biggest part of EU staff
  • Still not enough human help for (timely) processes in legislation, executive, cooperation, communication, exchange

Solution:

  • EU research frameworks like „Horizon 2020“ have to focus more on LT: Role of LT innovate
  • National programs for education have to use another approach for easier learning: use digital devices!

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

7

eu vs usa big data big trouble or big chance
EU vs USA: Big Data, Big Trouble or Big Chance?

Überblick

The experienceofEurope‘s LT companiesisveryvaluable

Status:

The big US Players have little interest in the complex

multilingual European Market:

  • Too small individual markets
  • No knowledge about these languages
  • No sense for the culture behind these languages

Solution:

It is the chance for European LT companies to create

products and services on an European scale.

This experience and know-how will open other

multilingual markets in Asia, Africa, Latin America

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

8

language barriers vs eu integration
Language Barriers vs EU Integration

Marktsegment

Most challenging: FindingJobs fortheworklessYouth of Southern Europe

  • Status:
  • There is a ticking bomb in Europe „which has no lobby“:
  • app. 53 million young people with no chance to get a job ever
  • There are 2,5 Million open jobs in Europe
  • The problem is often qualification, but more often the missing language for a job in another country
  • Solution:
  • New learning methods based on modern online services, sponsored by the EU, as „Enabler for Mobility“
  • One example: 75 Spanish young people for job education in Bavaria in 2013

Süddeutsche Zeitung

JUGENDARBEITSLOSIGKEIT: Ärmel hoch und los!

Sechs Milliarden Euro gegen 6 Millionen junge Arbeitslose in Europa: Mit ihrem „New Deal” gegen Jugendarbeitslosig-keitreagieren Deutschland und Frank-reich auf einen absoluten Notfall. Doch um einer ganzen Generation Arbeit und neue Hoffnung zu geben, braucht es einen kollektiven Willen.

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

9

many tasks for eu s lt companies
Many Tasks for EU’s LT companies

Überblick

Security s oneofthemostimportantAreas tofightLanguage Barriers

Status:

In all security sectors people have very often increasing

problems of language barriers:

  • Lack of communication increases unsecurity
  • No language knowledge on both sides creates

misunderstandings

Solution:

Individual training for all employees in public sector

by easy to use LT translation devices

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

10

next generation of big lt buyers
Next Generation of Big LT Buyers

Marktsegment

Information and Communication soon in newForms and Formats

Media:

  • New Input: new journalism
  • New Output: new media

E-Commerce: Language barriers stop business

Handicapted: No barriers- if physical or in languages

Corporation, from SMEs to global conglomerates:

  • Internal: Availability of all information in all languages
  • External: Exploring, conquering and securing new

markets for export

Administration:

  • Inhouse / crossborder: fromexpert to public information

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

11

eu s lt companies chance for global player
EU’s LT Companies: Chance for Global Player?

Überblick

Itis not a Questionof Money only, itis a Strategic Fight vsFragmentation

Status: The Race for Talents and Profits:

„Invented in Europe, commercialized in the US“

  • The Big Players like Apple, Google, Microsoft built important parts of their products / services on European inventions – often paid by EU tax payers
  • They pay higher salaries and offer incentives
  • Research and Development address the needs of the potential user
  • Marketing and Sales catch the attention of mass user markets

Question:

  • How to create an economic successful „first mover advantage“ for European LT companies to become global players? Pooling assets and resources!

LT-Innovate Summit Dr. Helmut Fluhrer June 2013

12

slide13

ThankYouForYourAttention

For Further Information:

brainmate GmbH

Dr. Helmut Fluhrer

Founderand CEO

helmut.fluhrer@brainmate.de

www.brainmate.de

13