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MG International, Inc. . Pistachio. Presented by: Alvaro Casado , Gia Ortagus , Melissa Rigdon, and Bettina Schwedler. The Story. It all started when…. Pistachio. The Product. Delicacy in the Middle East for thousands of years Mentioned in the Old Testament in Genesis (43:11)

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slide1

MG International, Inc.

Pistachio

Presented by:

Alvaro Casado , GiaOrtagus , Melissa Rigdon, and Bettina Schwedler

slide2

The Story

It all started when…

Pistachio

slide3

The Product

  • Delicacy in the Middle East for thousands of years
  • Mentioned in the Old Testament in Genesis (43:11)
  • In Persia $$$
  • The Queen of Sheba - Greedy
  • Alexander the Great 334-323 BC – hello Greece
  • Emperor Tiberius (First Century AD) – Italy and Spain
  • The Alps – Named the Latin Penny Nut
  • North of the Alps – expensive bakery nut
  • 1880’s in the United States of America – very popular “ a dozen for a nickel”
  • WW II – became a snack
  • Whitehouse – brought hand-selected pistachios from Iran
  • California’s Central Valley - 10 years
  • The America Pistachio

Pistachio

slide4

Primary

  • Random Sample Survey
  • Findings

Pistachio

slide5

Prizm (SR)

  • 2011 PRIZM Lifestage Group
  • 02 Young Achievers
  • Young, hip singles are the prime residents of Young Achievers, a lifestage group of twentysomethings who've recently settled in metro neighborhoods. Their incomes range from working-class to well-to-do, but most residents are still renting apartments in cities or close-in suburbs. These seven segments contain a high percentage of Asian singles, and there's a decidedly progressive sensibility in their tastes as reflected in the group's liberal politics, alternative music, and lively nightlife. Young Achiever segments are twice as likely as the general population to include college students living in group quarters.
  • 2011 Statistics:
  • US Households: 11,646,061
  • Median Household Income : $50,071

Pistachio

slide6

Prizm (SR)

  • 04 - Young Digerati
  • Wealthy Younger Family Mix
  • Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars--from juice to coffee to microbrew.
  • Lifestyle & Media Traits
  • Order from expedia.com
  • Go water skiing
  • Read The Economist
  • Watch Independent Film Channel
  • Audi A3

Pistachio

slide7

Tagline

  • The Stush Nut
  • Oxford Dictionary
  • adjective
  • smart, wealthy, or snobbish

Pistachio

slide8

Print Ad 1

Pistachio

  • Andy Warhol
  • Style: Pop Art
slide9

Print Ad 2

Pistachio

  • Grant Wood
  • Style: American Gothic
slide10

Print Ad 3

Pistachio

  • Keith Haring
  • Style: Pop Art
slide11

Print Ad 4

Pistachio

  • Norman Rockwell
  • Style: American Realism
slide12

Billboard

Pistachio

  • Norman Rockwell
  • Style: American Realism
slide13

Radio Ad

Pistachio