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Explore the innovative Suurpelto district in Espoo, Finland, designed for living, education, and business. Learn about the town plan areas, key stakeholders, and development projects shaping this new city center. Vision for a sustainable, family-oriented community with diverse housing options and modern amenities.
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Developing a new city area Pekka Matvejeff, 2011 Presentation is based on the material provided by Suurpelto Marketing Ltd/Leena Manner, 2011
Within the next 10 to 15 years Suurpelto district will grow into a new and innovative environment for living, education and business.
LOCATION Shopping center Otaniemi Keilaniemi Tapiola Shopping center
4-5 • 325 ha • of wich 89 ha is park area • 1 000 000 sq.m • A total of 7 town plan areas • Town plans 1 and 2 confirmed • 4 and 5 ready 2012 • Work on area 3 started • Areas 6 ja 7 follow later 6-7 3 1-2
DEVELOPMENT CO-OPERATION • RESIDENTS’ ASSOCIATIONS • Matinkylä-Olari regional board (alueneuvottelukunta) • Henttaaresidents´ association (omakotiyhdistys) • Olari residents´association (Olari-Seura) • Mankkaa residents´association (Mankkaa-seura) • Friisiläresidents´association (omakotiyhdistys) • Lillhemtresidents´association (omakotiyhdistys) • UNIVERSITIES & VOCATIONAL SCHOOLS • OmniaVocational School • Evtek (Espoo-Vantaa ammattikorkeakoulu)=> Laurea UAS • Teknillinen korkeakoulu TKK => Aalto University • DEVELOPERS • Asuntosäätiö • VVO-Yhtymä Oyj
DEVELOPMENT CO-OPERATION • ARCHITECTS AND PLANNERS OF INFRASTRUCTURE • Arkkitehdit Tommila • Eriksson Arkkitehdit • Ramboll • OTHERS • Landowners • Entrepreneurship association of Espoo • Chamber of commerce in Espoo • City of Espoo
Life-long learning • The Opinmäki educational area is under construction • Internationality • The district will hold an international school, and it will be joining the T3 area • Family-oriented • Diverse housing production • Schools, daycare, services and natural environments nearby • Easy to integrate family life, work and leisure • New service concepts • Automated waste collection system • E-service halls • Sustainable development • Dense town planning + low-energy construction • Ground Heat Pumps VISION
WHO IS SUURPELTO FOR? • Families with children • People over the age of 50 • International people • Companies • Universities and their students
AUGUST 2011+ 290 APARTMENTS READY+ 717UNDER CONSTRUCTION + ON MARKETING 51= ALL TOGETHER 1007 APARTMENTS= FOR 2000 INHABITANTS
FINANCIAL SITUATION OF APARTMENTS Situation in October 2010 on townplan areas 1 & 2 Privately financed Privately financed after 5 years Right-of-occupancy Rental housing Undefined
BUILDING THE CITY CENTER NCC Property Development has reservation to plan the center
NCC’S PLANS FOR THE CENTER • CENTER FOR SHOPS AND SERVICES • 10 000 sq.m for commercial premises • 14 000 sq.m for living • Two residental towerblocks • Two grocery stores downstairs • Facilities for banks, postoffice, hairdressers … • Outside market place and inside gallery of shops • SPECIAL SHOPPING AREA • 28 000 sq.m • “future shops” • international companies
INFOCENTER • Suurpelto Marketing head office • Area and resident representation • Activities for the residents • Idea Cafes – citizens as content • producers • Meeting place of KOULII-project • World Desing Capital 2012 project ”People are doing Suurpelto” (creation of services)
KOULII PROJECT Omnia - The Joint Authority of Education in Espoo Region Laurea - University of applied sciences • Co-operation between two schools • Goal is to form new services • Living Lab work together with citizens, the city of Espoo and private • companies • Activities to test the services and to engage with local people • 7 pilots to work on (K2/Kookos) • Future jobs for the students
SpringPilot 2011 - Kookos / K2, interview- and observationsurveys
Commission&Execution in Spring 2011 • The aim of the Kookos/K2 pilotprojectwas to help the Client to plan the new ShoppingMallbycollectinginnovativeideas for the developmentprocess • Thisaimwasrealizedthrough the execution of customerneeds and enduser-analysis (interviewsamongstresidents and customers (CtoB/BtoB) • 132 interviewswereexecutedduring the Spring 2011 • Severalmeetings with the Client tookplace; presentation of the finalresults to the Client donebystudents
Conclusions of surveys & discussions • Especially young people didn´t know what they wanted – some didn´t even care • Older generations had it more specified, but it stemmed from their values and culture, which didn´t always meet with other generations • There is a huge amount of potential groups whose input can/should be utilized in the planning processes (Living Labs) • A strong duopoly situation in retail industry in Finland hinders the developments in building new City Centres, it is an obstacle for entrepreneurship to develop and evolve • The political aspect and its steering effect in the public area planning process is very strong and does not always consider the end-user aspect • Economical interests overtake others in various stages in the development process => end user perspective gets blurred