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“YouTube To Try Out Paid Subscriptions”. Jake Derrah Samantha Hua. YouTube Paid Subscriptions. Beginning in April “Test Phase” ~ 25 channels $1-$5 per month Large media outfits Machinima , Maker Studios, Fullscreen Also looking for new producers. Strategy.

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Presentation Transcript
youtube paid subscriptions
YouTube Paid Subscriptions
  • Beginning in April
  • “Test Phase” ~ 25 channels
  • $1-$5 per month
  • Large media outfits
    • Machinima, Maker Studios, Fullscreen
  • Also looking for new producers
strategy
Strategy

“Alternative to Traditional TV”

Channels will have option to show advertisements

Added revenue for YouTube – ad dollars, cut of subscription revenue

strengths opportunities
Strengths, Opportunities
  • Large, established audience
  • “pay as you go”
  • Increased quality?
  • Market for TV alternatives
  • Plans for future additions
    • Entire library of videos
    • Live events
    • Self-help, financial advice videos
weaknesses threats
Weaknesses, Threats
  • Videos on YouTube channels viewed as “amateur”
  • Paying for service that was free before
  • Traditional TV and TV alternatives
  • Licensing/legal obstacles
discussion questions
Discussion Questions
  • Would you be more willing to pay if there were no advertisements?
  • Are established YouTube channels worth paying for?
  • Do you see YouTube as a possible alternative to traditional TV?
  • What will YouTube have to add/adjust to make this strategy successful?
questions
Questions?

http://abcnews.go.com/Technology/report-youtube-launch-paid-subscriptions/story?id=18344933

http://mashable.com/2013/01/29/youtube-paid-channel-subscriptions/