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The Impact of Packaging

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The Impact of Packaging

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  1. THE IMPACT OF PACKAGING ON CONSUMER PURCHASE DECISIONS PACKAGING PLAYS A KEY ROLE IN INFLUENCING PURCHASE DECISIONS OF CONSUMER BRAND RECOGNITION: 1 Packaging can help establish brand recognition and increase brand awareness. PRODUCT INFORMATION: 2 Packaging provides consumers with information about the product, such as its ingredients and usage instructions. CONVENIENCE: 3 Packaging that is easy to open and use can influence a consumer's purchasing decision. SUSTAINABILITY: 4 The use of environmentally friendly packaging materials and packaging practices can positively impact a consumer's purchasing decision. COST: The cost of packaging can impact a consumer's purchasing decision, as high-end packaging may increase the cost of a product. 5 PRODUCT PROTECTION: 6 Packaging that effectively protects the product during transportation and storage can increase a consumer's confidence in the product. EMOTIONAL APPEAL: Packaging that appeals to a consumer's emotions, such as packaging that evokes a feeling of nostalgia, can influence purchasing decisions. 7 Infographic By : Packfora - Packaging Solutions Company

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