25 Surprising Facts About seo優化費用

1. A Recap of Google's Core SEO Position Aspects This is probably one of the most full analysis of Google's core position factors on the web - As most of us know, as Google's formula continues to be upgraded, the variables associated with Google's position are becoming an increasing number of challenging, especially for beginners if they wish to originally recognize all the ranking aspects, even if they are gifted, it will certainly take a minimum of a couple of years, so the complying with short article will certainly be targeted to provide the latest Google Search Engine Optimization ranking core factors in 2019, removing those made complex and tiny impact variables, I separated it into 7 I have actually divided it right into seven sections: 1. interior aspects of the internet site 2. internet site aspects 3. user engagement 4. external link building 5. domain 6. social variables 7. brand name associated, and so on. A total amount of 138 core elements will be listed below in order to help with better understanding and also procedure of the viewers. For novices to SEO, this recap might be a clear guide for you to begin with Google SEO, while for skilled SEO veterans, this write-up may be a clear review and also upgrade of your Google Search Engine Optimization, certainly there are lots of ranking factors involved in the article, a few of which are officially given, but even more of them are a recap of Alex's years of Google Search Engine Optimization practice and also experience. This summary is based upon 4 main locations of information: one, official info, 2, years of experience, 3, Alex's very own experience, as well as 4, numerous mathematical experiments Alex has actually done himself. Due to the fact that Google's formula is typically upgraded in real time, the material of this post will certainly likewise be continually upgraded. This is a summary of a mind map: the picture is as well big so I can only reduce it, if you want a clear guide, you can add the WeChat left at the end of the short article. Right here's a uncomplicated means to cut to the chase A site internal facets The complying with should be kept in mind. 1. Key phrase embedding in the LINK If you are typically involved in global Search Engine Optimization circles, you ought to be extremely acquainted with John Mueller, that is a senior webmaster trend analyst within Google, and also he has actually clearly specified that key words embedding in Links is a reference element for Google's natural ranking. 2. Keyword phrase embedding in web page titles Installing keyword phrases in the page title will provide Google a clear signal of what your web page is really about. 3. Key phrases in the Meta Description Just as search phrases ought to be embedded in the title, your meta description should additionally have keywords embedded in it

2. 4. H1 must have key words in it. The H1 in the page is additionally a really essential ranking factor for Google as well as ought to not be forgotten. 5. Other subheadings (similar to H2, H3) needs to have keywords Similarly comparable to H1, H2, H3 reasonable settings, is also a plus, certainly, if the subheading has the equivalent LSI key phrases embedded is a much better option. 6. keywords in the main material of the web page The target key phrase ought to be discussed in the main content, which will considerably enhance the significance of the whole page. 7. Order of key phrases The order of the search phrases will certainly likewise have an influence 8. LSI search phrases LSI search phrases really help Google to find accurate material, so the correct setup of LSI key words will certainly assist in position 9. Opening speed As all of us know, the rate of opening up a web site will directly influence the ranking., Naturally, a much faster opening speed additionally indicates a better customer experience. 10. Individuality of content The original and one-of-a-kind material represents the high quality of the internet site. 11. Length of material Longer content can lead to much better positions. The typical word count of the top 10 sites in Google is 2000 words. 12. One-of-a-kind photos or videos One-of-a-kind images and also videos represent the quality of the material, it is suggested to have a graphic style team to develop original images. 13. Photo optimisation Make sure that the data name and alt message of the images have keyword phrases ingrained in them, this will help your ranking. 14. Quality of material

3. In 2010 Google updated High levels of caffeine, the main purpose of this update was to give exposure weight to fresh web content as well 15. Content updates Upgrading old content has a very favorable impact on Google rankings. 16. On-site and also off-site web links The majority of people think that outside web links are a very vital consider internet site ranking, however this is not the topic we are talking about now, instead it is the design of external web links in our very own web content that will have a favorable impact on position, but the web links themselves do not provide any kind of weighting. 17. Inner site links Similar to exterior links, the design of inner web links in web content is similarly crucial 18. Synchronising shared content Many people think that synchronised sharing of material will certainly cause an rise in replicate content, however as a matter of fact it suffices to add the address of the initial web content to the common web content 19. Corresponding content. Having extra web content is a very vital ranking variable for Google. 20. Checking out trouble levels Google classifies the problem of reading into three degrees. Basic Tool High Trouble Google may not rate directly by checking out difficulty, yet they have enough data on this to place 21. Domain name weight In addition to the weight of the domain name which affects the ranking, it additionally directly affects the weight of the page. 21. Keyword frequency There is no question that the keyword phrase you intend to rank for have to have the highest possible frequency of incident contrasted to the regularity of various other words. 22. Approved tags

4. Google recommends the use of the Approved tag to fix the problem of repeated content on specific pages; the Canonical tag is likewise a tag that is commonly forgotten. 23. The level to which content is updated The percent of material that is updated will likewise influence positions. Google mainly takes a look at 3 elements of the degree of update 1. text web content 2. picture web content 3. links So do not just alter the phrase structure when upgrading web content, it's ineffective. The adhering to need to be prevented. 1. to avoid the repetition of Meta Description Google elderly expert john mueller as soon as claimed that Meta Description does not impact Google's position, and also through yoast's research we discovered that the actual circumstance is that Google will certainly commonly determine the content of the web page by the first sentence of the meta summary. So it is very important to make certain that the description is not duplicated 2. Stay clear of duplicating the title of the page Just Like Meta Summaries, make sure that the title of each page is unique. 3. Avoid underlines in titles Matt cutt has actually made it clear that you ought to stay clear of utilizing underlines to separate key phrases. 4. Search phrase stacking If a a great deal of keyword phrases are embedded in the title tag and also meta summary tag, this will unquestionably have a adverse impact on optimization. 5. Meta Key phrases Purely talking the meta keyword phrase is not a element that should be prevented, it was additionally created for the function of helping It was created to help rankings, however the truth is that Google has never ever consisted of the meta keyword as a ranking aspect. 6. Keyword phrase thickness When doing Google SEO previously, a 3% keyword density was perfect Yet since Google's algorithm has actually been updated, it has actually been able to comprehend the theme and also content of the site very well So expensive a density of keywords installed will undoubtedly have a negative effect on the optimization of the entire website.

5. 7. Slow-moving opening rate This is well comprehended too slow opening speed will most certainly seriously influence the individual experience 8. replicate material After google released a advising regarding replicate web content, john mueller discussed carefully how google views duplicate material Here is the address, interested events can straight view, due to the fact that this is not the focus of the day, so I will refrain too much below to discuss. 9. Covert material In Google's old algorithm, enhancing words count or enhancing the number of key phrases on a web page would certainly obtain you punished immediately if you controlled searches particularly with covert web content. And now John Mueller has revealed that due to the introduction of the mobile algorithm, webmasters can choose to show or hide material for the objective of individual experience to ensure that positions are not impacted. 10. Pointless image alt tags For a very long time, we have been making use of ALT tags to inform Google what our pictures are. Usually, we utilize photo alt tags to include relevant keywords. And now Google's powerful photo acknowledgment formula comprehends images, so if you have a picture of a monkey with an alt tag that claims " finest projector", you'll be sorry. 11. outgoing links Even if there is only one bad outbound web link on your entire website, it can still hurt your position. 12. Poor web links According to Google's ranking guidelines, having way too many broken links suggests a poor quality website. 13. Too many friendly web links Having links is not a problem, however if you have low quality web links, or way too many spammy web links embedded in your material, you will remain in big trouble. 14. HTML code mistakes W3C code recognition and HTML errors are not ranking elements unless they disrupt Google crawlers indexing the page. So watch out for HTML errors and adhere to the records in Google Web designer Devices to repair them. 15. Links are as well long It is commonly believed that lengthy URLs can have a adverse influence on rankings.

6. It has actually currently been validated that Google does not have any choice for LINK size. However, please note that if your LINK includes this kind of personality "#" after that Google will not index it. 16. Word spelling as well as grammatic errors John Mueller was when asked this question as well as his response was, "Not necessarily" due to the fact that Google has never ever launched such targeted formulas. But, your users they will! If your material teems with bad spelling and also negative grammar, you will unavoidably lose trust with your audience. 17. Pop-up advertisements Pop-up advertisements compel users to see ads prior to they see the content. They can appear before the web page lots, while the page is filling or while the individual is scrolling. Google really dislikes pop-up advertisements due to the fact that they considerably impact the individual experience and also as a result have a negative influence on SEO. 18. Genuine service info See to it your company information is updated in real time, this will be vital for your regional words SEO. II Web site aspects What should be noted. 1. Domain name reliability Trustworthy sites obtain more interest as well as take pleasure in higher positions. Credibility is determined by a variety of signals, consisting of links from extremely trusted websites. 2. Get in touch with information Google ranking standards have actually stated that web sites must have actual get in touch with details to assist users connect with them. 3. Personal privacy plan and terms and conditions Having a personal privacy policy and regards to use web page is also a sign of high trust. For example, if you make use of Google Adsense, you will certainly need these web pages 4. About us page Just like the Get In Touch With United States and also Personal privacy Plan web pages both help to develop trust fund with Google. So having a in-depth about us page is necessary. 5. Website framework It is practical to adjust your website to a Silo structure. Many individuals make use of a level structure to structure their site, however Silo would be a much better selection. 6. General freshness of the site

7. The freshness of your internet site will directly impact the trust fund degree of your pages and the entire website, so make sure that you update your website regularly. 7. Website pages consisted of The quantity of web pages consisted of on a web site does not directly affect rankings, yet much more indexed pages means more opportunities to place for different key phrases. 8. XML sitemap Having an XML sitemap can assist Google creep your site quickly. This does not guarantee that Google will include all the web pages stated in the sitemap, however it does aid Google to creep your site better. However, presuming your website is structured correctly and also Google can crawl it properly, after that not having a sitemap is not a negative aspect. 9. HTML sitemap Like the XML sitemap, it is an additional method to assist Google crawl your site better. 10. Place of the web server If you can load the closest web server according to the individual's area, which is what we call CDN velocity, then the place of the web server is not an issue. 11. SSL safety certification Google has officially launched HTTPS as a ranking signal. Although this is a very tiny signal right now. It is much more like a tie-breaker for everyone whose sites remain in a position of equivalent stamina. When configuring this, make certain you reroute all http addresses to https addresses and also clear 301 redirects. 12. Breadcrumb framework Breadcrumb seo化化 navigating on your site will certainly aid with the overall style of the website. Nonetheless, a far better choice would certainly be to carry out a breadcrumb structure with Rich Bit markup. 13. Mobile flexible If your website has a mobile-adaptive style and presents well on smart phones, it will carry out well in the positions. 14. Hreflang tags Although the Hreflang tag will certainly not directly affect your SEO ranking, if your web site is global then it is very crucial that site visitors get the appropriate web page in the appropriate language. What should be avoided. 1. Taking your web site offline for as well lengthy

8. Taking your site offline for a day or more will not in itself damage your positions. But if it takes about a week or more it threatens and also Google will most likely remove your website altogether. Fortunately, however, is that if you support your website and bring it back online, Google will include it back in the index. 2. Replicate meta content We've gone over previously how crucial it is to have a one-of-a-kind title as well as meta description. So attempt not to have duplicate meta material on your website 3. Mobile unfriendly To start with while not having a mobile adaptive style will not harm your position in desktop search, having a mobile flexible style is extremely important for mobile search discussion. 4. Very poor customer engagement Whether or not a internet site has actually Google Analytics mounted, Google knows the amount of pages individuals browse through as well as just how much time they spend on each web page. Google likewise recognizes if customers are bouncing or reading continuously. The main factors for bad individual involvement are: High Pogo rate high bounce rate Reduced browse through length Extremely sluggish lots times All these aspects will trigger your position to drop 5. Negative testimonials If your website has a poor track record online, this will also directly affect your ranking. This is why it is very important to manage your credibility well each day. 6. Way too much advertising and marketing Way too many promotions can directly influence the customer experience. 7. Excessive optimisation operations For instance, Nofollow all your web site's external and also inner links, are a indication of over-optimization. 8. panda algorithm For low-grade websites, Google has launched the panda algorithm, so if you are hit by this formula, you will certainly see a considerable decrease in position.

9. III Individual engagement aspects Attention ought to be paid to. 1. Click-through prices for web page ranking A high click-through price on your website's Google results page can improve your position A high click-through rate on the search results page page is by far the most efficient method to attain this, compared to getting a a great deal of high-quality outside web links. 2. Click-through price for domain ranking. As above, a high click-through rate for your domain name on the total Google results page can enhance your ranking. 3. Dwell Time/Pogo Sticking Firstly what is Dwell Time/Pogo Sticking? Google tapes the quantity of time that a customer remains on your page after visiting it through Google search. Unlike Dwell Time, it tapes the time between your page and also the return of the search page results. If a user brows through your site but does not go back to the search results page, after that this is a indicator that your web page is of great quality. 4. Low bounce price Whether your web site has Google experts installed or otherwise, Google understands precisely which pages you check out as well as how much time you invest in them. It matters not which web browser you use, so a reduced bounce rate will certainly cause higher exposure in the search results. 5. Web page visit data Pages that take a long period of time to go to and draw in individuals to numerous various pages will certainly give the website a greater presence. The quality of the material and also the structure of the interior web links are as a result critical. 6. Variety of straight check outs Websites that obtain a lot of direct traffic are considered to be of a better than sites that do not have straight traffic. 7. Variety of repeat users Sites with a high proportion of normal individuals are taken into consideration to be of higher quality than websites with few routine customers. 8. Comments It is likewise a wise technique to engage customers in web page interactions, typically in the form of comments. What need to be stayed clear of.

10. 1. Reduced click-through prices for web page ranking If your site has a extremely reduced click-through price on Google's results web pages, it will certainly quickly be eliminated from the very first page. Typically high quality outbound web links might assist you get a excellent position, however it is the click-through rate that actually maintains you in the positions 2. Reduced click-through rate for domain name ranking As above, a low click-through price for your domain name on Google's overall outcomes page will certainly lead to a reduced position. 3. Dwell Time/Pogo Sticking If customers go back to the search engine result web page not long after seeing your page, this will certainly have a unfavorable influence on your web site ranking. 4. High Bounce Rate Google has actually made it clear that websites with a high bounce rate will certainly have a unfavorable effect on their positions. 4 exterior link structure aspects Should take notice of. 1. The number of outside web links The variety of external web links is among the important ranking variables, yet right here the number is more inclined to the number of domains, as opposed to just the amount of the number of links to the very same internet site. 2. Support message The anchor text of an outgoing web link aids Google to comprehend the topic and material of the connected page. 3. Web link title The title of the web page to which the link belongs will also help Google to recognize the topic and web content of the web page, although it has a lower weight than the support message, but still requires to be established correctly. 4. Internet site and also page importance Hyperlinks from relevant websites/ or pages are more valuable than those from irrelevant sites or web pages. 5. Link belief The text content around the web link will affect the relevance of the web content, so it is also a ranking factor that needs to be taken a look at.

11. 6. Title key words embedding Hyperlinks to web pages with the same or related search phrases in the title are better than those without. 7. Domain weight Getting web links from high trust fund websites will certainly offer your site a ranking boost. 8. Web page weight Hyperlinks from high depend on domain names, and also high count on pages, will give you a boost in positions. 9. Age of outside web links The age as well as top quality of your web links are additionally associated. In other words: older links are a lot more powerful than newly produced ones. 10. C course ip Only domains from a various C class ip are counted as various. 11. Distinction You need outgoing links from various resources, e.g. if all your outbound web links are from Visitor Post after that you have a really homogeneous kind of outbound web links. 12. Social weight If you can get a great deal of social re-posts, after that you will certainly get even more visibility. Guest Posting Obtaining web links from appropriate blogs will additionally help your page to rate far better. 14. Home page web links Hyperlinks from the homepage are extremely vital as they are more quickly picked up by Google. 15. Links to main web content pages As above, links from the primary web content pages can be provided more weight than web links from the homepage. 16. Customer content web links Google can plainly distinguish between user-generated outside web links and external web links released by the internet site itself, as well as there is no doubt that outside links from the website's own released material are more probable to get high weight.

12. 17. 301 bounce Outbound web links that reach your internet site via 301 redirects are just as effective as regular links. Wikipedia Although web links from Wikipedia are Nofollow, its outgoing web links are still extremely reliable. 19. High web link purchase efficiency Preserving a constant and also reliable purchase of links will certainly assist your site's ranking. 20. Nofollow web links John Mueller has actually described that the formula does not have any kind of setups for the number of Nofollow web links your site has, so this is code for it not impacting your website's position, so please profit Nofollow web links. 21. Word count of content Outbound web links from web pages with 2,000 words are most certainly more valuable than web pages with just 100 words. 22. Variety of outgoing web links to the target site This is the reverse of word matter, links from sites with a small number of outbound web links are more valuable than web links from sites with numerous outgoing web links. The adhering to need to be prevented. 1. Bad Neighbours The concept of "bad neighbors" was really mentioned in my earliest post on independent IPs, if you get a link from a spammy website it will certainly have a negative effect on your site's ranking. 2. Very same C class If you obtain a lot of links from the very same C course ip site, it will certainly have obvious uncertainty of disloyalty. 3. Visitor uploading Visitor uploading made use of to be a very good way to obtain web links, yet if you have too many spammy guest publishing web links, you will conveniently get penalized by Google's algorithm. 4. Getting web links If you are captured purchasing web links, you will certainly be punished by Google's formula. The authorities regulation is that you ought to go and spend for NoFollow links, but trust me no person will certainly do that.

13. 5. Offering outbound web links Equally as buying links can get you penalised, so can selling links. There are a lot of examples of well known websites marketing links as well as obtaining penalised for it. 6. Reduced web link purchase performance A really low link acquisition effectiveness compared to a high web link purchase efficiency will have a negative effect on a site's position. 7. Pleasant web links Hyperlinks in the past is a really reliable method to acquire outside web links, today is a method to avoid. 8. Forum account Similar to friendly links, it was likewise an effective form of outgoing linking in the past, and now if you get this type of outgoing connecting with mass posting, it will be very simple to get penalized by Google's formula. 9. High degree of irrelevance of links A high portion of web links from irrelevant websites can directly minimize your website's position. As a result, ensure that any kind of web links pointing to your site relate to your website's subject or content. 10. Penguin formula penalties The Penguin algorithm has a tendency to focus on the standing of your overall outbound web links, which can directly impact your web page or domain name degree positions. V. Domain name aspects Must take notice of. 1. EMD (keyword precise match domain name). It is well known that signing up the search phrase you want to place for straight as a domain can make it easy to rank for that keyword phrase, however with Google's upgraded EMD-related algorithm, this benefit has actually been really tiny, however by placing the keyword phrase specifically in the domain, you can still obtain a tiny ranking advantage. 2. Installing key words in your domain. Installing key words in your domain will help your site to place much better. On the other hand, embedding key words in your domain will make it much easier for individuals to recognize what your website does. 3. Background of the domain. The background of a domain can likewise affect the position of a site, especially if the domain is old, if the domain has actually been punished by Google's algorithm, when the domain name is bound to a brand-new web site, after that it will be hard for the web site to rank well.

14. 4. Age of the domain. John Mueller has actually specified clearly on twitter that both brand-new and also old domain names do not affect Google's positions, but the reality is that older domain names have much more outbound links and also can actually assist web sites place much faster. 5. When a domain name is signed up. Via Google's public paperwork. This is what Google claims. 6. When domain names are restored. Once again, the very same public documentation. One of the most reputable proof to differentiate a certified domain name from an upseting one is the length of time the domain name has been continually restored, normally for pricey domains that hardly ever last greater than a year. 7. Extra nation suffixes in domain names. The added country suffix in a domain name is. It assists to rate in the region to a particular degree, yet does not always suggest that such domain names will rank far better. What to prevent:. 1. Domain personal privacy security. Having domain personal privacy protection switched on is not a problem. However, Matt cutt has actually disclosed that the mix of domain privacy protection as well as various other ranking elements can be seen as a unfavorable ranking element. Yet john mueller just recently stated that having domain personal privacy security switched on is not a trouble at all, specifically for Europe, where it is important to have it activated. 2. The domain of the proprietor of the penalized domain. Here I did not discover the main guidelines of google, yet I have two more extreme instances, two of my friends in overseas, they 2 are specializing in black hat seo, because they have a great deal of web sites under their very own name, however some websites hit the Google formula, at the same time they have no violation of the website ranking under their very own name, likewise be removed with each other. 3. Domain name with added nation suffix. If a website uses a domain name with. China domain name to do France ranking, the chance is that it is really challenging to obtain a great ranking. 4. Domains waiting for revival.

15. If your domain is constantly waiting on revival, it is likely to be gotten rid of by Google for addition. 5. The exact same LINK, on the same server. 2 domain names on the same server, however with the same url, then Google will identify that they coincide website, make sure to make use of a various link as much as possible. 6. Altering web server carriers frequently. Altering web server suppliers frequently may not be a variable to be prevented, however it is essential to note that if you change web server companies, Google will decrease the crawl of your site on a zero-day basis. 7. 503 errors. If your domain name regularly maintains a 503 error, Google will assume that the site has no temporary web pages, again reducing the crawl rate of crawlers. VI Social variables. It ought to be noted that. 1. Tweets. The variety of Tweets will straight influence Google rankings, so a good Tweets strategy is extremely crucial. 2. Facebook sharing. It is a usual belief that Google does not have access to Facebook data. However, this is not the case as well as the number of times you share your web page on Facebook will impact your ranking. This is one of the most beneficial ranking factor in Facebook. 3. Facebook remarks. Facebook remarks will certainly affect your position, but not to the same extent as shares. 4. Facebook Likes. Facebook Suches as has the least weight amongst shares as well as remarks, yet it still has a positive influence on rankings. 5. Pinterest Pins. Despite the fact that this platform may not have much to do with website web content, Pinterest Pins give Google a strong social signal. 6. youtube web links. Outbound web links offered with original youtube video clip content can impact rankings. 7. Significance.

16. Similarly your social significance is extremely vital. 8. High social web link purchase performance. Equally as with outgoing link purchase, an reliable social web link purchase will certainly have a positive impact on your ranking. What to prevent. 1. Reduced social link purchase performance. Reduced social web link procurement effectiveness will certainly create your website to decrease in positions, e.g. if you get 500 tweets today and 3 days later on 400 of them have been erased, this will certainly hurt your positions. VII Brand name related factors. Focus must be paid to. 1. Well-known support text. Key phrases with well-known message in the support text will directly increase the weight of significance. 2. Well-known search expansion data. Comparable to branded anchor text, when individuals include your brand name with the target keyword phrase in their search, this can significantly improve rankings. 3. Brand pointed out volume. If your brand is on a regular basis referenced by popular internet sites, this will certainly increase the visibility of your web site. 4. Social citations for your brand name. Numerous effective brands drive traffic straight to their internet sites through social platforms, which additionally provides Google a favorable ranking signal. 5. Linkedin pages. Popular brands generally have their own separate LinkedIn page. 6. Social task of the brand. Brand names that are much more active/interactive on social media sites are much more preferred and these call for additional effort.

17. 7. Having a physical location. Having a physical presence in Google organizations will be a consider supplying worth. What to prevent:. 1. Adverse brand name reviews. If your brand name has way too many unfavorable reviews, it will certainly have a direct negative influence on your position. 2. Reduced click-through prices for your brand. If a user is searching for your brand name or a associated key words but does not click on your website. This can send out unfavorable brand name signals to Google.