purple cow public relations agency: 10 Things I Wish I'd Known Earlier

1. This is an abstract description of the work that a public relations agency does at its broadest. Let's now discuss what a professional in public relations does. A public relations specialist is responsible for gathering and disseminating information, and responding to any requests. They also work to keep any public figures who are in the public eye in good standing with the various news agencies and other media groups. Politicians, athletes and talk-show hosts are all examples of public figures. Usually, a public relations specialist manages or oversees the PR campaigns of these public figures. Another aspect of public relations that isn't as philosophical is what happens when the public relations agency is asked to do a piece of investigative work for a newspaper, magazine, television station, etc. Sometimes this type of newsgathering is referred to as "behind the scene" work. This type of media coverage sometimes requires the services of a PR firm because the reporters and other media personalities don't want to be bothered with all the public relations and press releases. In this case, the agency would handle all of the PR work, making sure that the story is well-kept, the facts are accurate, and that the target audience receives the correct message. Sometimes, a public relations agency is called to represent a company, celebrity, politician or athlete against defamation suits or attack advertisements. In this case, the company's reputation is at stake, and the agency needs to do everything possible to defend it in the court of public opinion. Sometimes media personalities are in trouble, particularly if they respond negatively to negative news stories. The same goes for sports teams, business people, bands and musicians. A public relations agency may also be called upon to defend a public figure who has been accused of sexual harassment or other criminal activity. In this situation, the PR firm may have to create a number of social media strategies and public statements in defense of the person. The firm may also have to make available certain information about the situation, perhaps compiling a list of sexual harassing incidents that have come up in recent weeks, months or days. These statements can be posted on social media and in press releases. Many PR agencies also perform media liaison. This is where they collaborate with radio stations, television stations, newspapers and other organizations to spread news about specific companies, people, or organizations. This may include writing press releases, creating personalized correspondences, submitting news releases to different press release services and working with them to distribute the news. An PR firm might be able to post news about new products or services on the shelves of stores at the exact same time it goes public. Such a liaison also works with celebrities, ensuring that their reputations are maintained in the public eye. Public relations agencies often write articles for magazines and newspapers that are publicized. They are usually written by independent writers contracted by a professional agency. They create articles specifically for that product and then post them on various directories. A PR agency can increase website traffic by placing informative articles on the internet if they are placed in the right context. An experienced PR company will know how to find keywords that can be used to attract attention to products. There are no limits on what can be published or written about an organization and business via social media. For instance, a public relations firm can go onto Facebook, Twitter, MySpace or LinkedIn and write press releases or commentaries about the company or brand. Blogs are the same. A PR firm can write blogs that are relevant to the business and then post links to the company's website public relations agency in Asia or Facebook page

2. whenever they find it interesting to do so. This helps to promote the brand and keep the public informed about upcoming events and trends.