1 / 8

Introduction to Neuro-marketing techniques & tools for marketers to influence consumer's buying decisions by Oyerohit

Everything we feel or do is the product of neural activity in the brain uf9e0<br><br>P.S.: The field of neuromarketing or consumer neuroscience studies the brain to predict and potentially even manipulate consumer behavior and decision making.<br>'Facebook Cambridge Analytica' scam where it potentially tried to manipulate the audience's decisions into voting the desired candidate is a great example of this.

oyerohit
Download Presentation

Introduction to Neuro-marketing techniques & tools for marketers to influence consumer's buying decisions by Oyerohit

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ROHIT SINGH | @TEAMOYEROHIT | 2020 NEURO- MARKETING TOOLS TO ALTER CONSUMER DECISIONS. BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  2. ROHIT SINGH | @TEAMOYEROHIT | 2020 1 fMRI functional Magnetic Resonance Imaging HOW IT WORKS? Detects blood flow in the brain associated with increased neural activity WHAT IT REVEALS? recall detailed emotional responses level of engagement BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  3. ROHIT SINGH | @TEAMOYEROHIT | 2020 2 EEG electro-encephalogram HOW IT WORKS? Records electrical signals on the scalp from neurons inside the brain WHAT IT REVEALS? level of engagement recall BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  4. ROHIT SINGH | @TEAMOYEROHIT | 2020 3 Eye tracking Gaze HOW IT WORKS? Detects exactly where subjects direct their gaze WHAT IT REVEALS? what grabs their attention what confuses them speed of recognition BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  5. ROHIT SINGH | @TEAMOYEROHIT | 2020 4 Eye tracking Pupilometry HOW IT WORKS? Measures whether subjects’ pupils are dilated WHAT IT REVEALS? level of engagement helps improve website design, ads, and packaging BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  6. ROHIT SINGH | @TEAMOYEROHIT | 2020 5 Biometrics HOW IT WORKS? Measures skin conductance, heart rate, and respiration WHAT IT REVEALS? level of engagement whether their response is positive or negative BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  7. ROHIT SINGH | @TEAMOYEROHIT | 2020 6 Facial coding HOW IT WORKS? Identifies facial expressions WHAT IT REVEALS? General emotional response: happiness, surprise, fear, and so on BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

  8. ROHIT SINGH | @TEAMOYEROHIT | 2020 Looking for a professional advice with marketing for your brand? Book an on-call appointment with me at www.oyerohit.com BY WWW.OYEROHIT.COM GET EDUCATED AT OYEROHIT.COM/BLOGS

More Related