THE ONE; THE MANY… Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships Triandis, et. Al Leah Brown, Elizabeth Flockhart, Denise Rye, Celeste Smith, Amy Sturm. Background. “Behavior never occurs in a vacuum”(211) Examples Personal space Friendship
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THE ONE; THE MANY…Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationshipsTriandis, et. AlLeah Brown, Elizabeth Flockhart, Denise Rye, Celeste Smith, Amy Sturm
“Conclusions about collectivist and individualistic cultures shouldn’t be overly sweeping and must be carefully applied to selective, specific behaviors, situations, and cultures”(216)
The studies supported the theory, but there were changes in the definition of collectivism and individualism
Individualism and collectivism previously seen as opposites, but Triandis explains it as a continuumIn Summary…
Theory doesn’t only have to be applied to comparisons between countries, but can be applied within countries