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Be able to undertake a range of analysis techniques Understand the global factors that impact on strategy Undertake a range of planning techniques. Lesson objective. What opportunities exist in the business environment? What is their profit making potential?

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lesson objective

Be able to undertake a range of analysis techniques

Understand the global factors that impact on strategy

Undertake a range of planning techniques

Lesson objective
corporate appraisal swot analysis

What opportunities exist in the business environment?

What is their profit making potential?

What is the organisation’s ability to exploit?

What threats might arise?

How will competitors be affected?

How will the company be affected?

Corporate appraisal - SWOT analysis
swot activity

Referring to the Hall Faull Downes Ltd case study and using your knowledge of SWOT give your appraisal of the company’s future and suggest what it is probably doing wrong.

25 mins

SWOT Activity
porter s generic competitive strategies

To give organisations COMPETITIVE ADVANTAGE through 3 strategies:

Cost leadership – being the lowest cost producer

Differentiation – perceived uniqueness

Focus – restriction of activities to niche or segmentation

Porter’s Generic competitive strategies
examples of generic strategy organisations

Cost Leadership

Tesco Dell Computers Easyjet Nissan

Differentiation

McDonalds Mercedes Apple Intel Starbucks Nike

Focus – the focus of your strategy choice (niche)

Ferrari Apple computing (differentiation focus)

Wal Mart Ikea (cost leadership focus)

Examples of generic strategy organisations
scenario planning

A PLANNING technique that builds various plausible views of possible futures of a business

It is NOT forecasting the future

Scenario planning
used in 3 main contexts

Directional strategy – given the future scenarios what’s our best course of action?

Contingency Planning – what risks and opportunities are we not considering at present?

Learning & team building – what should be our company’s shared vision?

Used in 3 main contexts
product market strategy ansoff direction of growth

A growth vector matrix with two dimensions -

Products

Markets

And four Growth Strategies –

Market Penetration

Market Development

Product Development

Diversification

Product market strategy – ansoffdirection of growth
the planning framework

What is Planning?

Planning is the process of deciding what should be done, how and when it should be done and who should do it

The Planning Framework
strategic planning process

Strategic analysis

Thorough assessment of the organisation

Strategic choice

Strategic options that exist are considered

Strategic implementation

Selected stagey is developed and put into action

Strategic planning process
planning techniques

BCG Growth Share Matrix – Boston Cow

SPACE – Strategic Position and Action Evaluation

Directional Policy Matrices

PIMS – Profit Impact of Market Share

Planning techniques