Be able to undertake a range of analysis techniques Understand the global factors that impact on strategy Undertake a range of planning techniques. Lesson objective. What opportunities exist in the business environment? What is their profit making potential?
Understand the global factors that impact on strategy
Undertake a range of planning techniquesLesson objective
What is their profit making potential?
What is the organisation’s ability to exploit?
What threats might arise?
How will competitors be affected?
How will the company be affected?Corporate appraisal - SWOT analysis
Referring to the Hall Faull Downes Ltd case study and using your knowledge of SWOT give your appraisal of the company’s future and suggest what it is probably doing wrong.
25 minsSWOT Activity
Cost leadership – being the lowest cost producer
Differentiation – perceived uniqueness
Focus – restriction of activities to niche or segmentationPorter’s Generic competitive strategies
A PLANNING technique that builds various plausible views of possible futures of a business
It is NOT forecasting the futureScenario planning
Directional strategy – given the future scenarios what’s our best course of action?
Contingency Planning – what risks and opportunities are we not considering at present?
Learning & team building – what should be our company’s shared vision?Used in 3 main contexts
And four Growth Strategies –
DiversificationProduct market strategy – ansoffdirection of growth