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Chapter 5 Legal & Ethical Issues; Privacy & Security

Chapter 5 Legal & Ethical Issues; Privacy & Security. Kristin Berglund Meredith Bratus Kathy Sypek. Childhood Obesity Fueled by Marketing Tactics. 300% increase in the rate of U.S. children who are either overweight or obese Why??  Marketing 40,000 commercials/year, online advertising

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Chapter 5 Legal & Ethical Issues; Privacy & Security

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  1. Chapter 5Legal & Ethical Issues; Privacy & Security Kristin Berglund Meredith Bratus Kathy Sypek

  2. Childhood Obesity Fueled by Marketing Tactics • 300% increase in the rate of U.S. children who are either overweight or obese • Why?? Marketing • 40,000 commercials/year, online advertising • Children are unable to judge the difference between ads and entertainment • Children are a vulnerable group • Ethical and legal concerns

  3. Search Engines and Privacy • "Online Search Engines Help Lift Cover of Privacy" • Google: how it works • “Google hacking” • “Digital gatekeepers” • Crawlers • Effects of Google hacking • Secure information that is being obtained through Google's search engine has lead to identity theft, bank account and credit card fraud. • Relating to the text

  4. A Key Weapon to Thwart Cybercrime • FBI’s Internet crime bust: Operation Cyber Sweep • 125 arrests and indictments in the US • responsible for $100 million worth of crimes • Most of these cyber-crimes are money-driven: • hacking into credit-card companies, banks, credit-reporting agencies’ databases, Phishing • Increased broadband connections  increased understanding of how data centers deal with data • What they suggest we can do: • Build coalitions with law-enforcement agencies • Give consumers the right information • Train consumers • Create a system notifying consumers when credit file has been accessed • Internet Marketing says: • some complaints also involved employment (get-rich-quick, work-at-home) loans or insurance cost inflation. • definition of “fraud” • “Hackers” vs. “Crackers”

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