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New Zealanders’ privacy behaviours in the age of big data Privacy Forum 7 May 2014. Professor Miriam Lips Victoria University of Wellington. Big Data will change our world. Stephen England-Hall Chief Executive Officer, Loyalty New Zealand Limited. John Whitehead, Chair

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new zealanders privacy behaviours in the age of big data privacy forum 7 may 2014

New Zealanders’ privacy behaviours in the age of big dataPrivacy Forum7 May 2014

Professor Miriam Lips

Victoria University of Wellington

slide3

Stephen England-Hall

Chief Executive Officer,

Loyalty New Zealand Limited

John Whitehead, Chair

CNZM. Former Secretaryto Treasury.

Former Executive Director,

World Bank

John Roberts

Director, Relationship Management,

Department of Internal Affairs

James Mansell

Director of Innovation,

Ministry of Social Development

Paul O’Connor

Founder, Director and Head of Research & Development,

Datamine

Evelyn Wareham

Manager, Integrated Data and Research,

Statistics New Zealand

Joshua Feast

CEO and co-founder,

Cogito

Miriam Lips

Professor of e-Government,

Victoria University Schoolof Government

David Wales

Manager, Analytics and Insights, Performance Hub,

Treasury

b alancing opportunities and risks
Balancing opportunities and risks

Possible benefits: economic prosperity, improved social outcomes, better government, environmental gains

Vs

Possible risks: invasion of privacy, discrimination and exclusion of services, malicious use for criminal purposes, big brother

2013 survey research findings kiwis managing their online identity
2013 Survey research findings ‘Kiwis managing their online identity’
  • New Zealanders have strong privacy values and support these through their online privacy behaviours;
  • People from different age groups, ethnic backgrounds, income groups and educational backgrounds demonstrate differentonline privacy behaviours
  • Younger generations demonstrate different online privacy behaviours and strategies to protect their online identity, e.g.:
    • 14% of young people up to 24 years of age don’t know why they provide personal information in online commercial transactions;
    • 40% of 18-24 years old use RealMe in online govt transactions;
    • 90% of 24-35 years old frequently change their online privacy settings
  • However, only 25% of the NZ population usually read

and are able to understand online privacy statements

proposed principles work in progress
Proposed principles (work-in-progress)
  • Reaping the benefits for all parts of New Zealand society whilst maximally protecting individuals’ digital rights: privacy-by-design as business model
  • The need for inclusive solutions: ease of data access, sharing and use; equal data access for all; better public understanding of available data
  • Data management in NZ should build trust and confidence in NZ data institutions: transparency and openness to enhance public understanding
  • Data users should be accountable for responsible data stewardship and exercise a duty of care
proposed principles cont
Proposed principles (cont.)
  • Reduce possible data “oil spills”: security–by-design
  • Individuals should have greater control over the use of their personal data (e.g. right to forget and a right to opt-out)
  • Informed consent should be simple and easy to understand
  • We should, as far as possible, promote a data environment that retains New Zealand control over our data and data settings
have your say
Have your say!

www.nzdatafutures.org.nz

Twitter: @NZDATAFUTURES, #NZDFF

Full survey research report ‘Kiwis Managing their online identity’ available via the VUW e-Government Chair website: http://e-government.vuw.ac.nz/index.aspx