Index • Definition. • Facts. • Types of outdoor advertising. • Other Forms. • Importance of outdoor advertising. • Benefits. • Conclusion.
Definition Out door Advertising also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes.
Facts The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time. Outdoor advertising has a lower cost per thousand than any other type of advertising. Outdoor ads cost 80% less than television, cable television, or a newspaper ads, and 50% less than radio ads.
Types of Outdoor Advertising The most commonly known type of outdoor advertising is the billboard. Common forms of outdoor advertising today fall into three categories: • Billboard Advertising • Street Furniture • Transit
1 . Billboard Advertising Billboards are placed next to high-traffic highways as well as along less-travelled roads in non-urban areas. Drivers see them almost anywhere because they are an efficient and cost-effective means of communicating information that is geographically important – the location of the closest chain fast food restaurant on the route, the nearest motel, or campgrounds at the next exit.
2. Street Furniture A bit of a misnomer, “street furniture” applies not just to bus or park benches but also to bus shelters, news racks, and telephone kiosks, among others.
3.Transit Advertisements in buses, taxis, along airport walkways, and wrapped around vehicles, trains and in other mode of transports.
Other Forms of Outdoor Advertising 1. Advertising seems to follow consumers wherever they go – in supermarket shopping carts, in sports arenas, and in health clubs. They can be high-tech – think digital – or low tech – think personal-computer generated mini-posters offering dog-walking services pinned to a coffee shop bulletin board.
2. Also known as digital signage, digital outdoor advertising is a specific type that uses electronic technology to change what’s displayed on a screen. Digital billboards feature messages from a handful of advertisers that rotate every six to eight seconds. Other digital signs might be free-standing on a urban sidewalk or courtside at a college basketball game.
Importance of Outdoor Advertising Outdoor advertising can deliver a relevant message to the mass/targeted audience with ease and efficiency. This advertising medium offers consistency as well as stability when it comes to delivering brand awareness. It is able to provide more clarity regarding the focus of the brand.
Benefits of Outdoor Advertising • Outdoor advertising can deliver a relevant message to the mass/targeted audience with ease and efficiency • This advertising medium offers consistency as well as stability when it comes to delivering brand awareness • It is able to provide more clarity regarding the focus of the brand • With the help of outdoor advertising, you will be able to strategically place the brand message • One of the biggest advantages of outdoor advertising is that the cost on a CPM basis is low.
There are different types of promotional displays that you can offer to the audience. There are in excess of 40 types of outdoor advertising mediums but the most commonly used include billboards, hoardings, posters, bus signs, airport ads, building wraps, mall posters, stadium signs, bench advertising, transit shelters, and much more. • There are plenty of options in the type of billboard you choose. You can have a simple printed advertisement in a variety of colours or a brighter and illuminated 3D rendition of the advertisement, which will glow in the night. You can also look at the new age building wraps, which are massive attention receivers!
Conclusion Outdoor advertising agencies in India provide a larger field of interest towards companies aiming to top the market. The agencies help the company to reach the maximum number of people as possible with outdoor advertising.