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Diploma In Marketing

The objective of this course is to give students an understanding of the basic principles of marketing in the modern business environment. https://www.ous.edu.eu/Diplomas/Diploma-in-Marketing

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Diploma In Marketing

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  1. The objective of this course is to give students an understanding of the basic principles of marketing in the modern business environment. Students will study the traditional theories and models of marketing and how these are applied to real-life marketing practices. Students will also look briefly at the link between marketing and sales.

  2. Learning Outcomes • Understand key terms and concepts in marketing • Understand and apply the concepts associated with marketing mix • Understand the marketing of products and services • Understand and apply marketing communication • Understand the relationship between sales and marketing

  3. Advance Your Expertise at OUS Connect with learners and leaders just like you in our online associate bachelor's programs. You will go as far as your mind will take you as a diploma or associate bachelor's student at OUS?.

  4. • The Swiss Diploma (Year 1) or Associate of Bachelor's of Business Administration signifies the first level of achievement in any academic discipline. In our executive bachelor's programs, you will: • Develop and practice innovative research methods. • Earn the highest quality of education. • Achieve the expertise to publish in peer-reviewed journals. • Become a successful researcher and professional.

  5. • Associate Bachelor's Diploma/ Swiss Diploma: 2 years/ 1 year

  6.  The Swiss diploma associate bachelor's diploma will take your leadership to the next level. In our associate bachelor's programs, you will:  Lay the foundation for future for studies and professional achievement.  Study and apply innovative research methods.  Combine applied research and professional practice.  Prepare to make an impact in policy and practice.  Learn strategies to facilitate more effective, adaptable organizations and create positive change.  Become a more innovative leader in your field.

  7. Admission Requirements: This study program is the 1st academic year of the Bachelor study program We have 5 intakes per year. So, you can start at any month you wish. Duration: one year Age: 17 years or older Previous study: High school Diploma or equivalent Study Language: this study program taught entirely in English. English level: IELTS or equivalent (Only for students from non-English speaking countries or students who did not study at English-speaking school) Study Method: Online Fee: Please check: Tuition Fee

  8.  Note: Study fee does not include application and reservation fee (to guarantee you a study place) of 240 Euro (one-time payment and non-refundable).  European Credit Transfer and Accumulation System: this program is equivalent to 60 ECTS  European Qualifications Framework: this program is equivalent to EQF Level 4  OUS Accreditations, Quality Assurance & legalizations

  9. Modules Basics of Management Basics of Economics Connections in Business Basics of Business Organisations Mathematics in Business Basics to Finance Modern Business Basics of Marketing

  10. Modules: Advanced Study Skills Research Methods Knowledge Management global Marketing Strategy Accounting and Financial Resources Management Organizational Human Resources Advanced Strategic Management Operations Management

  11. Es Ess sential ential Boo Books ks  Level 4 Diploma Essential Books  Basics of Management  Gareth J. and George J. (2014) Essentials of Contemporary Management 6th Edition. McGraw-Hill Education  ISBN-10: 0077862538  ISBN-13: 978-0077862534  Robbins, S.P. and Coulter, m. (2013). Management, 12th Edition. Pearson Prentice Hall.  ISBN-10: 0133043606  ISBN-13: 978-0133043600

  12. https://www.ous.edu.eu/Dipl omas/Diploma-in-Marketing

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