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Display Conversion Tracking on Google Display Ads Network - PowerPoint PPT Presentation


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Display Conversion Tracking on Google Display Ads Network. What’s Conversion?. The conversion is complete of a transaction in your website by a customer who click your website. Conversions can be performed in two ways: Click conversion (CTC)

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Presentation Transcript
slide1

Display Conversion Tracking on

Google Display Ads Network

slide2

What’s Conversion?

The conversion is complete of a transaction in your website by a customer who click your website.

Conversions can be performed in two ways:

  • Click conversion(CTC)
  • users who see, click and convert to display ads

or

  • Display conversation (VTC)users who see and do not click display ads but perform conversion to visit the advertiser's site later

What?

How?

Advantage

Conclusion

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Display Ads should affect purchasing ideas.

You can measure the number of conversions for 30 days where your ad appears with VTC Reporting.

Why Display Conversion

Reporting?

What?

How?

Advantage

Conclusion

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How can Display Conversion Tracking Help my Business?

  • Display campaigns allows you to see real ROI
  • Display ads gives you an idea about the total value ofcampaign
  • It has a more relevant metric that allows you to compare Google Display Advertising with the other networks
  • It provides to optimize targeting according to actions later display and click

What?

How?

Advantage

Conclusion

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How can Display Ads Increase the Performance?

  • Search provisioning. After seeing display ads, the searcher clicks on ads, almost all users(%20‘ against %31)*
  • Web sitetraffic. It’s becomes 2.7-fold increase in the number of visit the website of the advertiser by average unique users

What?

How?

Advantage

Conclusion

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Conclusion. Display Conversion Reporting.

  • Display measure the overall impact of your advertising campaign
  • Provides true ROI
  • Identify advertising on the Google Display Network of the best performing ads
  • Helps identify goals and strategies

What?

How?

Advantage

Conclusion

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Thank You

If you have any questions or want to get help about how to set up Google Display Network please contact with us:

+90 216 469 66 80

info@nethizmet.net