Fishermen: Know a lot more about fishing and the ocean than we do.

1. Fishermen: Know a lot more about fishing and the ocean than we do. Are very creative, and produce practical solutions. Don’t have degrees because of lack of opportunities, not because of IQ differences. So … Respect your audience: Be humble, and listen Don’t hesitate to acknowledge ignorance or uncertainty (at the personal or higher level) Don’t be patronizing or “preachy” Explain yourself clearly and they will understand They will recognize your motivation COMMUNICATION SKILLS Be humble, and listen Don’t • Plan for a gradual arrival and use the time • for breaking the ice, learning about them More involved in pursuing “small agendas” than in moving the overall process. Formal issues: Watch your language Speak loud and clear Speak looking at the audience Replace complicated words Eliminate jargon Avoid convoluted language Communicate a simple, direct message Keep an eye on the audience Look for feedback, but don’t put people on the spot • Scientists are: • A lot more boring than we think we are. • Interested in things that are frequently irrelevant, but we fail to see that. • More involved in pursuing “small agendas” than in moving the overall process. • Frequently arrogant and patronizing, trying to show “the masses.” others that they are wrong. • Urban, middle class or higher, not used to rubbing elbows with

2. Communication skills Scientists are: A lot more boring than we think we are. Interested in things that are frequently irrelevant, but we fail to see that. More involved in pursuing “small agendas” than in moving the overall process. Frequently arrogant and patronizing, trying to show others that they are wrong. Urban, middle class, not used to rubbing elbows with “the masses.”

3. Communication skills 2 Fishermen: • Know a lot more about fishing and the ocean than we do. • Are very creative, and produce practical solutions. • Don’t have degrees because of lack of opportunities, not because of IQ differences.

4. Communications 3 So … Respect your audience: Be humble, and listen Don’t hesitate to acknowledge ignorance or uncertainty (at the personal or higher level) Don’t be patronizing or “preachy” Explain yourself clearly and they will understand They will recognize your motivation

5. Communications 4 Formal issues: Watch your language • Speak loud and clear • Speak looking at the audience • Replace complicated words • Eliminate jargon • Avoid convoluted language • Communicate a simple, direct message • Keep an eye on the audience • Look for feedback, but don’t put people on the spot

6. Communications 5 Formal issues: the place • The closest to the port, beach, you can • Use an usual meeting place • Light good for images, but not too dark • Biggest image you can produce • Good ventilation • Set your props ahead of time but avoid distracting • Plan for a gradual arrival and use the time for breaking the ice, learning about them

7. Communications 6 Formal issues: The tone • No accusations • No insulting generalizations • No threats YOU ARE NOT THE THREAT  No promises you cannot deliver …. But there is hope if they respond, and you would like to help find a solution

8. Communications 7 Formal issues: Handling questions • Receive every question positively, even if it is a hostile one • Make the enquirer feel comfortable and value his/her contribution • Use the question to clarify your points • Judo better than wrestling