Sports Advertising. Communications 452 – Advanced Media Planning. Christina Greer & Jynafer Castillo. Why Sports Advertising. Reaching a new arena of advertising Reaching those who don’t participate in traditional media Reaching a specific audience with prolonged impressions. Anaheim Ducks.
Communications 452 – Advanced Media Planning
Christina Greer & Jynafer Castillo
NCAA Division Men’s Basketball West Regionals in 1998, 2001 & 2003