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Google Maps: Hall of Fame or Shame?

Explore if Google Maps is a helpful tool or a hindrance for users trying to get directions. This study assesses the interface, user experience, and functionality of Google Maps. Discover the good and bad points of this popular mapping service for navigating from one location to another.

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Google Maps: Hall of Fame or Shame?

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  1. Hall of Fame, or Shame? Olivia Buzek Jeffrey James

  2. The Maps Homepage

  3. Mapper’s Mission: Getting Directions • A large portion of users are interested in getting from one location to another. • They want to: • enter a start point • enter an end point • hit “GO!” • see directions • These users vary in their computer experience. • Our test case: the user wants to get from their house to the beach. Does Google Maps help them, or hinder them?

  4. Our user approaches… experienced user: “Searching the map seems about right.” inexperienced user: “Where do I put the address?”

  5. Location 1: Searched! that’s what we’re looking for! took extra click to get this

  6. Getting directions

  7. Getting directions

  8. Getting directions

  9. Good Points • Interface is consistent and clean • Expert-user options available but hidden • Allows for multiple destinations • Gives the user options but has a default • Live traffic view (!?)

  10. Bad Points • Not tailored for our use case (directions) • Destination-first approach threw us off • Switching start and end not obvious • Reverse directions not an advanced feature • Default location feature didn’t work as expected • “A” and “B” rather than “start” and “end”

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