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Hall of Fame, or Shame?

Hall of Fame, or Shame?. Olivia Buzek Jeffrey James. The Maps Homepage. Mapper’s Mission: Getting Directions. A large portion of users are interested in getting from one location to another. They want to: enter a start point enter an end point hit “GO!” see directions

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Hall of Fame, or Shame?

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  1. Hall of Fame, or Shame? Olivia Buzek Jeffrey James

  2. The Maps Homepage

  3. Mapper’s Mission: Getting Directions • A large portion of users are interested in getting from one location to another. • They want to: • enter a start point • enter an end point • hit “GO!” • see directions • These users vary in their computer experience. • Our test case: the user wants to get from their house to the beach. Does Google Maps help them, or hinder them?

  4. Our user approaches… experienced user: “Searching the map seems about right.” inexperienced user: “Where do I put the address?”

  5. Location 1: Searched! that’s what we’re looking for! took extra click to get this

  6. Getting directions

  7. Getting directions

  8. Getting directions

  9. Good Points • Interface is consistent and clean • Expert-user options available but hidden • Allows for multiple destinations • Gives the user options but has a default • Live traffic view (!?)

  10. Bad Points • Not tailored for our use case (directions) • Destination-first approach threw us off • Switching start and end not obvious • Reverse directions not an advanced feature • Default location feature didn’t work as expected • “A” and “B” rather than “start” and “end”

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