UAH Library Finding Secondary Marketing Data David P. Moore Business Librarian 824-6285 [email protected] http://lib.uah.edu "Consumers drive the economy Marketing drives consumers Information drives marketing" What is Secondary Data?
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Line of Business
Show nearby businesses
SIC/NAICS CodesReferenceUSA Example 2
It's important to be aware of the conditions, trends and issues of an industry in which you are going to market a product.
Other great industry sources:
Standard & Poors NetAdvantage
Business & Company Resource CenterDatamonitor Industry Reports
Print Business Reference Books are located here:
Electronic Indexes are here:
Average Household EBI
Graduated Buying Power Indexes
Buying Power Income
Total retail sales
A more finite BPI: GBPI’s correlate product potential and buying power in households based on income level.
Groceries, alcohol, clothing, furniture
Employment data (white collar, blue collar, etc.