UAH Library Finding Secondary Marketing Data David P. Moore Business Librarian 824-6285 firstname.lastname@example.org http://lib.uah.edu "Consumers drive the economy Marketing drives consumers Information drives marketing" What is Secondary Data?
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"Consumers drive the economy Marketing drives consumers Information drives marketing"
Other great industry sources:
Standard & Poors NetAdvantage
Business & Company Resource CenterDatamonitor Industry Reports
Print Business Reference Books are located here:
Electronic Indexes are here:
Average Household EBI
Graduated Buying Power Indexes
Buying Power Income
Total retail sales
A more finite BPI: GBPI’s correlate product potential and buying power in households based on income level.
Groceries, alcohol, clothing, furniture
Employment data (white collar, blue collar, etc.