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Sutherland Shire Football Association Strategic Business Plan. Updated July 2010. Vision. Building healthy communities through sport. Scope.

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sutherland shire football association strategic business plan

Sutherland Shire Football Association Strategic Business Plan

Updated July 2010

  • Building healthy communities through sport

Sutherland Shire Football Association (SSFA) was established in 1953 and since then has grown to be the largest grassroots Football association within Australia

 The SSFA has over 17,500 members involved in all aspects of the sport, ranging from non competitive small sided football, competitive junior boys, junior girls, men’s and women’s. It is primarily funded through player fees with small amounts of corporate sponsorship.

 The SSFA has affiliation with the Shire Referees Association (SSFRA), Futsal (SSFA) and Premier League club (Sutherland Sharks).

 The SSFA is a member association of Football NSW (FNSW) and ultimately of Football Australia (FFA).


Sutherland Shire Football Association (SSFA) has 26 Member clubs covering the boundaries of the Shire involving 17500+ players


We hold games at 30 complexes over 70 separate playing fields.

We hold over 700 games each weekend for 18 rounds aggregating to over 12,000 games in the regular season

We have over 11000 junior players of which 3375 are junior girls. This represents 30% of our junior players and is growing each year.

SSFA has 5000 female players across all age groups. Girls and women represent 30%of our total player numbers.

We have another 200+ players in our representative teams

We have another 50+ players in our Football 4 All club Titans who address the need of children and adults with special needs

Our Association covers teams from U’6’s to over 45’s. The youngest players are 4 and our oldest over 60!

The influence effect of our player base at a multiplier of 3 = over 50000 people that have involvement as a player, parent, spectator or friend every week.

There is in excess of 2500 volunteers involved each week.

strategic goals for sustainable growth
Strategic Goals for Sustainable Growth
  • Leadership through Structure and capability
  • Identity - Branding and Alignment
  • Football Development – Game / Player and Coaching
  • Facilities – Home of football
  • Operational Excellence
  • Corporate engagement (Sponsors and partners)
  • Communication and Technology Enabled
leadership structure and capability
Leadership - structure and capability
  • Community Leadership through Sport
    • More then just football – building a community
    • Modelling community Values
    • Inclusion and Diversity – Football for all
    • Clarity of roles and consistent tone at the top for SSFA and member club committees
    • Discipline across all involved – Player, Coach, Spectator and Administrator
    • Focus to include working with other codes and other stakeholders
  • Collaborative decision making
    • Delegate to SSFA a core function for clubs – communication and decisions
    • Less is more – 1 is sufficient – 2 if topics require expertise
  • Constitution and rules which drive ease of understanding, clarity of decision making and efficient behaviour
identity branding and alignment
Identity - Branding and Alignment
  • Common Goals, consistent models and a line of sight
    • FFA
    • FNSW
    • Sharks Premier League Club
    • Grassroots members
  • One Representative code brand – SSFA Sharks
  • Enabled by
    • Modelling inclusive and ‘working with’ behaviour
    • Logos / Uniform / Signage all consistent
    • Advertising / Web / Communication reflecting integration
football development game
Football Development – Game
  • Game Development
    • Small Sided Football
    • Womens Football
    • Football 4 All
    • Volunteer involvement
football development player
Football Development – Player
  • Player development
    • Development of Grassroots players within member clubs
    • Development of potential elite players
    • Development through Representative squads
football development coaching
Football Development – Coaching
  • Coaching development
    • Development of Grassroots coaches within member clubs
    • Development of potential elite coaches
    • Development through Representative squads
  • Appointment of Head Coach / Technical director in clubs with definite responsibilities to engage the clubs grassroots coaches and be point person for SSFA Coaching Development team
facilities home of football
Facilities – Home of football
  • Home of Grassroots Football – Bates Drive Head Office

Administration / Coaching programs / Conference room

Development squads and coaching programs

Representative training and game days

Feature match days including finals

Football for all - Titans

  • Club grounds

Working with Clubs and council to ensure demand v supply managed

  • Resourcing

Working with Clubs and council to balance contributions

  • Seymour Shaw 1

Improve utilisation from Grassroots – partnership

Support development and revenue options to assist funding of

successful Male and Female Premier League

facilities home of football1
Facilities – Home of Football
  • Complete refurbishment of Bates Drive building
  • Engage Council for removal of dump site at entrance to HDFC for car parking
  • Upgrade lighting Bates 2 – Night games
  • Explore viability of synthetic field Bates 2
  • Explore need to install perimeter fencing for entire complex
  • Remove cage, extend turf for additional training
operational excellence
Operational Excellence
  • Management Capability
    • Structure – Board
    • Structure – Employees
    • Capability of team
    • Succession planning for Board – ensuring fresh ideas and energy
  • Competition Management
    • Weekly needs
    • Tactical direction re ground / day balancing / club size
  • Financial management and Balance Sheet strength
  • Relationship with Affiliates – Sharks / referees / Futsal
  • Governance and Risk Management
  • Driving Income sources away from player fees
  • Effective Capital planning and execution
  • Football and Volunteer administration education
corporate engagement sponsors and partners
Utilise player base to attract corporate partners for mutual benefit – focus on event links and general support

Aim to utilise Sponsorship to drive growth of coaching and education programs through funding resources

Aim to utilise Sponsorship to reduce cost of representing the SSFA at elite levels

Ultimately reduce cost of participation to members through funding from alternate sources then SSFA fees

Corporate engagement - Sponsors and partners
sutherland shire football sponsorship opportunities
Sutherland Shire FootballSponsorship opportunities
  • Naming Rights to Competition
  • Platinum Sponsor
  • Gold Sponsor
  • Silver Sponsor
  • Sponsor Game Day Seymour Shaw 1
  • Sponsor Final Series
  • Representative Teams Sponsor
communication and technology enabled
Communication and Technology Enabled
  • IT enabled
    • Website – Informative / Interesting and current
    • Online registration – Own or leveraged ex FFA
    • Competition Management - Flexibility
    • Office Network Infrastructure
  • Bates Drive Coaching centre – equipped with Audio / Video support
    • Bates Drive equipped to host Coaching nights and other courses with A/V support
    • Guest and EC presentations professionally held with A/V support when required
  • Internal and external communications
    • Promotion of SSFA its Member clubs and /or players when and where appropriate in various mediums – Web / Local & wider press / Recognition and Awards
contact details
Contact details
  • Operations Manager – Jeff Stewart
    • Email:
    • Phone: 02 9542 3577
  • Association President – Greg O’Rourke
    • Email:
    • Phone: 0419242999
  • Association office – Sue Holloway and Kim Ryder
    • Phone: 02 9542 3577