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  1. Welcome to (insert course name) (customize with instructor/course/section #)

  2. Pointing Students in the Right Direction! Your Materials for this Course are from 4LTR Press, which is a student-tested, faculty-approved series of engaging and innovative learning solutions. For the price on the cover, all 4LTR Press Products INCLUDE: Tear-Out Review Cards Online Study Tools Visually-Engaging Textbook A Full e-Book

  3. MKTG6 Online Study Tools • Full e-Book • Auto-Graded Quizzes • Games • Videos • Marketing Plan • Media Quizzing • Career Transitions • KnowNOW Blog… and MORE!

  4. Where to Buy Your Required Course Materials You have three ways to purchase, and all options are the same price. No need to comparison shop. LEARN YOUR WAY! Pick the format that’s right for you: • Printed Textbook with CourseMate Access: Read the printed chapter, search the eBook, take the practice quizzes, and play games for a value-based price. • CourseMate Access: No need for print? You can buy the CourseMate access instantly online. • Printed Textbook: Also available. Check with your bookstore, or head to

  5. In-book Access Code Open the card bound into your new 4LTR Press book: Find your ACCESS CODE Scan, click, or continue for registration instructions. http://www.youtube.com/watch?v=mh9AAprnx_E

  6. Setting Up Your Account (First Time Users) Go to login.cengagebrain.com Click “Create an Account” (After first time, use “Log In”)

  7. Access Your 4LTR Press Online Tools Step 1: Enter access code from the Printed Access Card in your text OR Instant Access Code purchased on CengageBrain.com Step 2: Fill out account information and click “I agree” to License Agreement

  8. Access Your 4LTR Press Online Tools Step 3: Enter school information and click “Search” Step 4: Select school and click “Continue”

  9. Access Your 4LTR Press Online Tools Step 5: Click “Open” to access CourseMate for MKTG6

  10. Student Engagement Tracker Your Instructor may have set up Engagement Tracker, which allows you to: track your activity and study from completed quizzes. Optional: See your scores relative to the class average (anonymous)

  11. Registering for Engagement Tracker Step 6: Click “Enter Your COURSE KEY” Step 7: Enter the COURSE KEY provided by your instructor

  12. Trouble Shooting Technical support is available online or by phone when you need it. • Email: cengagebrain.support@cengage.com • Phone: 866-994-2427, Monday - Friday, 8:00 a.m. - 6:00 p.m. EST Scan for registration instruction video. http://www.youtube.com/watch?v=mh9AAprnx_E

  13. Speak-Up! LOGIN TO COURSEMATE AND TELL US WHAT YOU THINK! 4LTR Press never rests. Use the “Speak Up” Survey in CourseMate and tell us what you like and what you want to see improved in future versions. Learn More: www.cengage.com/4LTRPress www.facebook.com/4LTRPress