Product Mix. Chapter 7 Overview. Segmentation Not Proliferation. One Size Doesn’t Fit Anybody Very Well. Consumers buy benefits, and products that BEST address their SPECIFIC need will get purchased.
Chapter 7 Overview
Tide w/ Bleach
Ground in dirt & Stains
Cleans & Keeps Colors Vibrant
MCI / Worldcom: Bankrupt
Sprint: now mostly a wireless phone company.
AT&T: Still slugging away and losing money.