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Spatially Enabling the e-Everything Enterprise in a Digital Economy Fourth GSDI Conference Capetown, South Africa March 13, 2000. Jack Pellicci VP,Global Service Industries Oracle Corporation jpellicc@us.oracle.com. e-Enterprise. Customer Centricity. RROI. Personalization. Convergence.

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slide1

Spatially Enabling the e-Everything Enterprise in a Digital Economy

Fourth GSDI Conference

Capetown, South Africa

March 13, 2000

Jack PellicciVP,Global Service Industries

Oracle Corporation

jpellicc@us.oracle.com

the new business landscape

e-Enterprise

Customer Centricity

RROI

Personalization

Convergence

The New Business Landscape

Internet Time

slide3

Getting a Rapid Return On “All” Your Information

Total Cost

of

Information

Value

of

information

Over the Counter

Mail

Knowl.

economy

IVR

e-Mail

e-Government

Internet

e-Business

Internet 2

Location Based

Services

Cost

Value

Self Service

Innovation

Leadership

2003

2000

e everything
e-Everything

e-Services

e-Solutions

e-Business

Customer

e-Government

“Business”

Information

“Geospatial”

Information

e-Learning

“Location Based Services”

the e enterprise
The e-Enterprise

Supplier

Customer

Employee

e enterprise drivers
e-Enterprise Drivers

Efficient Markets

Globalization

  • Dynamic Trade
  • Disintermediation
  • Transparent Prices
  • Traditional boundaries dissolving
  • Global Competitors
  • Global Customers
  • Global Channels
  • Global Implementations
  • Customer-centric
  • Dynamic Supply Chain
  • Buying communities
  • Hosted Services
  • B2B Portals/ Exchanges
  • Location Based Services

New Business

Models

managing all the data in an e enterprise

Network Data

Managing All the Data in an e-Enterprise

GeoSpatial and Multidimensional

Self Service

Access

“Spatial” Queries

Geospatial Data

Business Data

Data Mining

Customer Data

Electronic

Exchanges

Stores

Integrated Infrastr.

“Business Queries”

spatial market trends

GIS

Spatial

Personal

Productivity

Spatial Market Trends

Spatial

Business

Support

Systems

Internet Platform

Source: IDC

spatial information usefulness
Spatial Information Usefulness

35

29.9%

29.5%

30

25.1%

25

20

Percent

15

11.2%

10

4.3%

5

0

4 - Very useful

5 - Critical

1 - Not at all useful

2 - Minimally useful

3 - Moderately useful

Source: IDC, 1998

slide11

1980

2000

2005

1990

Emergence of Location Based Services

$10B

Internet and Mobile

Location Services Market

Market Size

$5B

Inflection

Point

GIS

Market

$1B

recognizing the value in spatial
Recognizing the Value In Spatial

MapQuest acquired by AOL for $1.1 Billion

In certainly the biggest financial deal in the history of mapping, internet service provider AOL on December 22 announced its intention to acquire MapQuest for a whopping $1.1 billion in stock. MapQuest provides on-line mapping and routing at its own popular web site, and licenses this technology to Fortune 1000 companies

QUALCOMM Acquires Wireless Location Leader SnapTrack for $1B

Combined Technologies Place Companies at Center of Wireless Position Location Market

SAN DIEGO - January 26, 2000 - In a move designed to enable broad new applications for mobile location-based services and

wireless Internet systems, QUALCOMM Incorporated (Nasdaq: QCOM) today announced that it will acquire SnapTrack, Inc. of

San Jose, Calif., a leader in wireless position location technology. Combining SnapTrack’s technology with QUALCOMM’s

innovative gpsOne™ technology will accelerate the introduction of powerful location-enabled mobile phones and other devices

utilizing Wireless Assisted GPS™ (Global Positioning System) technology.

the strategic role of spatial in the new economy
The Strategic Role of Spatial in the New Economy

New location-based services

Target new customers

Upsell existing customers

Exploit competitors

Expand

Markets

Improve

Efficiencies

Increase return on all information

Support e-Business/ e-Government

Integrate spatially enabled Exchanges

Retain

Customers

Improve customer service

Enable customer self-service

Improve customer intimacy

the new spatially enabled global business model

IT

SeE

Business

Business

Business

Emergence of e-enterprise

The New Spatially Enabled Global Business Model

Separate IT and business strategies

Aligned global IT and business strategies

Unified global IT and business strategies

Single global strategy

IT

IT

SpatiallyEnabled

e-Enterprise

eE

Globalization of business

Forrester

model for accessing spatial data

Whoville

Cedar Lake

Model for Accessing Spatial Data

Integrated View

Whoville

Cedar Lake

Parcels

Roads

Images

Boundaries...

Queries

extract

data from

diverse

sources

CatalogView

Internet

Common interfaces enable interoperability

GeoXML

Clearinghouse

City Agency

Web Portal

State Agency

Data Vendor

Catalog that

indexes data,

similar to WWW’s

html search engines

Data

Metadata

Data

Metadata

Data

Metadata

Data

Metadata

spatially enabling the e enterprise

Operational

Data

ERP, CRMData

External

Data

Spatially Enabling the e-Enterprise

Handheld

Wireless

Mobile

Intranet

Extranet

Internet

Spatial Data Warehouse

Application

Server

Business

Intelligence

Enterprise Spatial Architecture

Spatial Information Access By Any System, Process, User

slide17

Web Based Location Services

Web Phone

Palm

Web Browser

3rd party

GeoJava Components

Application Tier

Portal to Go

Application

Server

Location

Server

Map

Server

Data Server Tier

JServer

Geocoding

Server

Multi-Media

leveraging location aware enterprise portals
Leveraging “Location Aware” Enterprise Portals

Enterprise Portal

“Productivity” services

  • Enterprise Portal
    • 1 Place to access geospatial information
    • Empower users by efficiently sharing information

Spatial Indexing

Employee

Emplo

EXsdfe

EXs

Location-based services

Abcd

Customers/

Citizens/

Users

e-Business Applications

Personalized

Delivery

I/N

Spatially Enabled

OnLine Exchange

slide19

A View of the Future:

The Spatially Enabled

Digital Marketplace

drivers in the new digital marketplace
Drivers in the New Digital Marketplace
  • Simplicity
  • Completeness
  • Shared Services

Everything Over the Internet

key elements of an exchange

Supply Chain Collaboration

Exchange

Design

Collaboration

Dynamic trading communities

Key Elements Of an Exchange
  • Real-time visibility across supply chain
  • Collaborative supply chain planning
  • Build-to-order production models
  • Optimized inventory management
  • On-line product development environments
  • Collaborative design
  • Interactive program schedules
  • On-line auctions, RFQs
  • Consortium buying
  • Liquid market for surplus materials
  • Catalog purchasing
auto xchange a joint venture
Ford, GM and Daimler-Chrys.

Direct all Ford production and non-producti,n purchases through Auto-Xchange

Contribute employees to manage business operations

Oracle Corporation

Provide the technology

Provide systems integration services

Host the exchange

Contribute employees to support technical operations

Auto-Xchange: a Joint Venture
  • Cisco Corporation
  • Supply internet and intranet connectivity solutions facilitating the linking of Ford’s 30,000 suppliers to the e-marketplace.

Auto-Xchange

  • Operating Principles
  • Create a market open to the entire industry; including other OEMs, all tiers of suppliers
  • and dealer networks
  • Operate independently and without bias.
the digital marketplace a vision of the future

FMKT

GSA

eSteel

Big

Suppliers /

VPVs

eOil

eCoal

ePlastics

The Digital Marketplace-A Vision of the Future

Education

Industry

Government

NGO’s

Integrated Online

Exchange

Migratory Initiatives

Legacy Systems

Supply Chain

Exchanges

Linked

Exchanges

Small/Medium

Suppliers

adding location based services to an exchange

Free / paid citizen svcs. /

Industry Subscription Svcs.

A multi-tier, integrated

location servicesTrading

Exchange

e-Pay and Presentment

Volume Based-Flat fee

Spatially Enabled

Exchange

an enabled platform

for Internet procurement

multiple vertical

trading communities

  • Location Based Services
  • Liquid market for buying Gov’t data
  • Spot Market for gov. /acad./
  • industry prods/svcs.
  • Real-time bidding
  • On-line RFQ’s
  • Internet based transactions
  • Integration of Public & Private sector Info
Adding Location Based Services to an Exchange
  • Visibility across the location services
  • value chain
  • Mining of Gov’t Data
  • Push/ pull delivery strategy
  • Optimized knowledge management
  • Free to Low Cost
creating a spatially enabled digital marketplace
Creating a Spatially Enabled Digital Marketplace

Critical Success Factors

  • Think Big, Start Small, Scale Fast, Deliver Value
  • Emphasize simplicity and completeness
  • Centralize and manage complexity-- on network
  • Integrate public and private spatial services
  • Provide distributed access to integrated location based services
  • Share everything--data, content, infrastructure
  • Create meaningful public-private partnerships around standards
the challenge
The Challenge
  • Can You Support the Vision for the Spatially Enabled, e-Everything Global Enterprise
  • Can the GSDI Initiatives Support the New Global Business Model
  • Can We All Articulate the Value of Spatial in an Integrated, Public-Private, Shared Services Digital Marketplace