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International Market Briefing 21 November 2006 PowerPoint Presentation
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International Market Briefing 21 November 2006

International Market Briefing 21 November 2006

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International Market Briefing 21 November 2006

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  1. International Market Briefing21 November 2006 Korea Mr. Oton Wu Regional Director, North Asia

  2. Market Summary – Figures ( July 05 – June 06 ) Source: TRA, International Visitor Survey (Quarter 2006)

  3. Market Summary – Key Trends in Korea

  4. Market Summary – Key Trends in Korea

  5. Market Trends • Honeymoon segment remains strong • New products / regions •  FIT • Value-added •  In-depth / Hi-yield theme tours • Sydney & Surrounds • Events • Activities / Adventures • Golf

  6. Current Market Activities Case 1: Northern Rivers (Tweed & Byron Bay) Promotion

  7. Tweed & Byron Bay

  8. Current Market Activities • Case 2: Honeymoon Brochure with TA • Created FOC opportunities for NSW hotel / resort operators to promote their facilities for honeymoon couples • The Brochure is distributed at the largest wedding expo in Korea, Weddex in Aug 06 supported with tour packages launched by travel agents • Apart from hotels in Sydney, there are hotels in regions being featured which include Peppers Fairmont Resort, Outrigger Ettalong Beach Resort, Crowne Plaza Terrigal, Lilianfels Blue Mountains Reosrt & Spa, etc • Quick response from operators

  9. Current Market Activities • Case 3: Credit Card Promotion for FIT • Developing co-ops with non-travel industry

  10. Current Market Activities • Case 4: Production of FIT Guidebooks • Sydney Travel Book inserted with InStyle Magazine (70,00 copies with May 05 Issue) • 10,000 reprinted version for agents training and consumers via TA Office

  11. Current Market Activities • Case 4: Production of FIT Guidebooks • Sydney Transportation Guidebook focusing on transportation around Sydney & Surrounds up to Tweed & Byron Bay regions with folded maps

  12. Current Market Activities Case 5: Leverage opportunities for online promotions Jun–Jul 2005 FIT promotion with Korea’s 3rd largest portal Nate.com  Pageview: 289,109,283 Jul 2005 Consumer game with Korea’s online shopping master Wizwid.com  Members: 1,400,000 Mar – May 06 Sydney Royal Easter Show Promotion with Korea’s #1 portal Daum.net  Media Coverage: AU$161,714

  13. Aviation UpdatesQantas Airways started Incheon-Sydney charter flight •  Charter flights to Cairns and Melbourne with big money injected from respective state • Qantas will have charter flights servicing between Seoul and Sydney during the peak travel season from 2 to 28 Jan 06, 3 times a week • Korean Air has increased its Brisbane service to 5 times a week • Asiana & Korean Air announced they would not provide FOC tickets for famil or workshop for any NTO

  14. Future Market Opportunities • Sydney Royal Easter Promotion • Value-added offers / benefits for inclusion in the product packages • ASP Famil 2007 • March / April • VJP – Reality TV Shooting (TBC) • Media Famil – Honeymoon Focus • Feb / Apr 2007