International Market Briefing 21 November 2006. Korea Mr. Oton Wu Regional Director, North Asia. Market Summary – Figures ( July 05 – June 06 ). Source: TRA, International Visitor Survey (Quarter 2006). Market Summary – Key Trends in Korea. Market Summary – Key Trends in Korea.
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Mr. Oton Wu
Regional Director, North Asia
Source: TRA, International Visitor Survey (Quarter 2006)
Case 1: Northern Rivers (Tweed & Byron Bay) Promotion
Case 5: Leverage opportunities for online promotions
FIT promotion with Korea’s 3rd largest portal Nate.com
Consumer game with Korea’s online shopping master Wizwid.com
Mar – May 06
Sydney Royal Easter Show Promotion with Korea’s #1 portal Daum.net
Media Coverage: AU$161,714