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INTERNATIONAL MANAGEMENT . THE EFFECTS OF CULTURAL DIMENSIONS IN CONDUCTING BUSINESS. SOCIO-CULTURAL COMPONENTS. AESTHETICS ATTITUDES AND BELIEFS RELIGION MATERIAL CULTURE EDUCATION LANGUAGE SOCIETAL ORGANIZATION. WHAT IS CULTURAL SENSITIVITY “It may be defined as a state of

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International management
INTERNATIONAL MANAGEMENT

  • THE EFFECTS OF CULTURAL DIMENSIONS IN CONDUCTING BUSINESS


Socio cultural components
SOCIO-CULTURAL COMPONENTS

  • AESTHETICS

  • ATTITUDES AND BELIEFS

  • RELIGION

  • MATERIAL CULTURE

  • EDUCATION

  • LANGUAGE

  • SOCIETAL ORGANIZATION


International management

WHAT IS CULTURAL SENSITIVITY

“It may be defined as a state of

Heightened awareness for the values and

references of the host country”


Cultural sensitivity contd
Cultural Sensitivity (contd.)

  • Parochialism is the belief that there is no other way of doing things except that found within one’s own culture, that is, that there is no better alternative.

  • Ethnocentrism is similar to parochialism, and tends to reflect a sense of superiority, and ethnocentric individuals believe that their ways of doing things are the best, no matter which cultures are involved.


Cultural sensitivity contd1
Cultural Sensitivity (contd.)

  • Geocentrism is very different to both parochialism and ethnocentrism, reflecting a belief that it is necessary to be responsive to local cultures and markets.


Aesthetics
AESTHETICS

PERTAINS TO A CULTURE’S SENSE OF BEAUTY AND GOOD TASTE AND IS EXPRESSED IN ITS ART, DRAMA, MUSIC, FOLKLORE, AND DANCES


Attitudes and beliefs
ATTITUDES AND BELIEFS

  • ATTITUDES TOWARD TIME

  • DIRECTNESS AND DRIVE

  • DEADLINES

  • ATTITUDES TOWARDS ACHIEVEMENT

  • ATTITUDES TOWARDS WORK


Religion
RELIGION

  • PROTESTANT ETHIC

  • CONFUCIAN WORK ETHIC

  • ASIAN RELIGIONS

    • HINDUISIM

    • BUDDHISIM

    • JANISM

    • SIKHISM


Religion cont d
RELIGION (CONT’D)

  • ISLAM

  • ANIMISM


Islamic faith 5 tenets
Islamic Faith – 5 Tenets

  • Accepting the confession of faith (there is no God but God and Muhammad is the Messenger of God)

  • Pray five times daily facing Mecca

  • Give to charity

  • Fast during daylight hours of Ramadan

  • Make a pilgrimage to Mecca

  • 6th – jihad translated as ‘holy war’


Asian religions
Asian Religions

  • Buddhism

  • Hinduism

  • Jainism

  • Sikhism

  • Confucianism

  • Taoism

  • Shintoism


Asian religions1
Asian Religions

  • The world is an illusion because nothing is permanent

  • Time is cyclical for all living things

  • Humans are in a constant process of birth, death, and reincarnation

  • Goal nirvana – state of eternal bliss

  • Karma – impetus to reach a higher spiritual status in next life


Buddhism caste system
Buddhism – Caste system

  • Brahmins or priests

  • Warriors (politicians and landowners

  • Merchants

  • Peasants

  • Untouchables


Animism
Animism

  • Growing in a number of African and Latin countries

  • Combination of Catholicism with mysticism, taboos, and fatalism

  • Belief – dead relatives are ever present and are pleased if the living act is the same as their ancestors


Technology
TECHNOLOGY

MATERIAL CULTURE REFERS TO ALL MAN-MADE OBJECTS

AND IS CONCERNED WITH HOW PEOPLE MAKE THINGS

(TECHNOLOGY) AND WHO MAKES WHAT AND WHY (ECONOMICS)

APPROPRIATE TECHNOLOGY

THE TECHNOLOGY (ADVANCED, INTERMEDIATE, OR PRIMITIVE)

THAT MOST CLOSELY FITS THE SOCIETY USING IT

TECHNOLOGY DUALISM

THE SIDE BY SIDE PRESENCE OF TECHNOLOGICALLY ADVANCED

AND TECHNOLOGICALLY PRIMITIVE PRODUCTION SYSTEMS


Education
EDUCATION

  • BRAIN DRAIN/REVERSE BRAIN DRAIN

  • SHIFTING EMPHASIS ON BUSINESS EDUCATION

  • CONCEPT OF LIFELONG LEARNING

  • LANGUAGE EDUCATION

  • WORK PRACTICES


Language
LANGUAGE

  • SPOKEN

    • ORAL

    • WRITTEN (EMAIL)

  • UNSPOKEN

    • NONVERBAL


Societal organization
SOCIETAL ORGANIZATION

THE PATTERENED ARRANGEMENT OF

RELATIONSHIPS DEFINING AND REGULATING

THE MANNER BY WHICH ITS MEMBERS INTERFACE

WITH ONE ANOTHER

  • KINSHIP: THE FAMILY IS THE BASIC UNIT OF INSTITUTIONS

  • EXTENDED FAMILIES: INCLUDES RELATIVES BEYOND THE PARENTS

  • AND CHILDREN

  • ASSOCIATIONS: SOCIAL UNITS BASED ON COMMON INTEREST

  • NOT ON KINSHIP

  • AGE

  • GENDER

  • COMMON INTEREST

  • CLASS MOBILITY