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reframing the story media tactics and interventions, digital dissent, and satire Megan Boler Ontario Institute of Studies in Education University of Toronto www.meganboler.net The Moral of the Story: Art, Culture, Media and Politics Parkland Fall Conference 2008 | November 14-16, 2008
media tactics and interventions, digital dissent, and satire
Ontario Institute of Studies in Education
University of Toronto
The Moral of the Story: Art, Culture, Media and Politics Parkland Fall Conference 2008 | November 14-16, 2008
MEDIA CRITICISM: popular culture is a primary form of education
MEDIA equally or more potent than school, church, or home in shaping perceptions and culture
“Fear is the mother of morality.”
Recent examples of media defining global perception with immeasurable negative effect:
How much hope can we invest in the political and cultural power of tactical media?
“Why, at a time when the means of communication have been revolutionized, when people can contribute their opinions and access those of others rapidly and immediately, why has democracy failed?” (Jodi Dean)
How are people using digital media for activism and to construct counterpublics, and what are the effects and impact of digital dissent?
What are the relationships of online to offline activism?
What is the significance of the popularity of parody and satire to changes in citizenship practices of activism?
Public crises of faith in “truthtelling”
access to digital media production and circulation
Increased expression of demands for truthful accounts…
…Alongside paradoxical sense that all the world’s a construction
Living an irony: Only certainty is that we’re being lied to
2004 “americans are dying for the truth” (key theme identified in high frequency in the 150 Bush in 30 Seconds)
Blog most frequently looked up word in online Merriam Webster Dictionary 2004
Jon Stewart’s appearance on Crossfire 2004
YOU person of year 2006
Truthiness popularized by Colbert in 2006- “Word of the Year” now adopted in north american vocabulary
“It used to be, everyone was entitled to their own opinion, but not their own facts. But that's not the case anymore. Facts matter not at all.Perception is everything. It's certainty. People love the President because he's certain of his choices as a leader, even if the facts that back him up don't seem to exist. It's the fact that he's certain that is very appealing to a certain section of the country. I really feel a dichotomy in the American populace. What is important? What you want to be true, or what is true?...
Truthiness is: 'What I say is right, and [nothing] anyone else says could possibly be true.' It's not only that I feel it to be true, but that I feel it to be true. There's not only an emotional quality, but there's a selfish quality.”
Stephen Colbert, October 17 2005
Online networks developed about Jon Stewart’s The Daily Show and appearance on Crossfire
Bushin30seconds MoveOn.org Contest (150 quicktime movies)
Independently-produced viral videos
Political blogs addressing media responsibility to democracy following the U.S. invasion of Iraq
What are users’ and producers’ motivations for online political engagement?
In what ways do digital forums provide people with a sense of public voice and/or political efficacy?
To what extent is/was frustration with mainstream media a motivation to blogging/production?
Year One: Discourse Analysis of Hundreds of Blogs and Digital Media Productions
Administered Survey of 159 online producers of dissent
Year Two: Conducted 35 semi-structured interviews; coded data and themes
Year Three: coding interviews with Atlas.ti and analyzing findings
increased sense of community
increased sense of having a public voice
does not detract from offline activism
Make a statement/express myself/be heard
Anger and frustration with current events or political issues
Influence others (especially to influence election results)
Offer “corrective” function to counter media
Distinct commitment to dialogue and debate across partisan lines, in efforts to come to truths via process of either/both:
Agonistic debate (Habermasian consensus and rational public sphere)
Pluralism: diverse views made possible via blogs (“Walmart model of democracy)
See Andrea Schmidt and Megan Boler,“Will New Media Save Democracy?” February 2007, Counterpunch
MoveOn.org campaign against Bush 2004 election
150 quicktime movie finalists selected from over 1500 submissions
“It’s really great because you know people are watching these ads, whether they see yours or somebody else’s and it’s really nice. You feel like you’re part of a group. I also support it by constantly emailing and writing my senators and congress people as well….” Holly Mosher
a theory of communication try to get them emotionally
(Rich Garella interview, producer of Polygraph Bin30)
“a theory of communication: try to get them emotionally”
“I view this ad really as … a kind of propaganda that I hope was effective but it’s not very defensible … it doesn’t construct a logical argument or anything like that and … when the same methods are used by people I disagree with to put across an underlying message that I think is untrue, it makes me angry.”
October 14, 2004
Top-cited media event in blogosphere in 2004
Watched by 600,000
Downloaded and watched by estimates of 1-4 million within one week
Media has a responsibility to the public
Crossfire replaces civilized discourse with partisan theatre hacks
“Stop hurting America”
Jon Stewart on Crossfire
“The Daily Show was serving the function of what real news was supposed to do and they were the only people doing it and they were doing it with comedy it was all so weird and wonderful and it was still the only thing of its kind … so I just wanted to promote it and get it out to as many people as I could…
That’s what I’m hoping for I’m really just trying to get out to a wider audience, I like being there for younger people, so they can get good information about things before they waste a bunch of time…”
“Ironic Citizenship: Coping with Complicity in Spectacular Society”
available on www.meganboler.net
“The Daily Show and Crossfire: Satire and Sincerity as Truth to Power” in
Digital Media and Democracy: Tactics in Hard Times (MIT 2008)
Straddles all spheres:
Uses remix, “real news”
Jon Stewart committed to “rational debate” as an ideal of press and democracy
Uses satire to “pop us out” of assumptions of “truth” in media
Asks viewers to inhabit space of critical gap
Yet not outside of complicity and spectacle
Irony and political satire allow us to cope with complicity in the spectacular society
post-2001media landscape confirms the necessity of a contradictory life
in contrast, satire
allows ambiguity of meanings that resonate with our lived experience of contradiction within spectacle
Notions of democracy: pluralist “Walmart” choice model, or agonistic sphere
Low percentage of blogs that get significant readership
Silo effect? NO!
Predominance of white male bloggers who achieve “pundit recognition” and “public voice”
Genuine questions about blogging’s investigative role in journalism and capacities to shift news agenda setting
I like to record protests and show people that they exist and, … so I will physically go to protests, I’ll shoot video for an hour and then go home and put it up and that’s my contribution. Rather than being at the protest like all day long ….
Began blog to make TDS clips available to Mac users
Surprised that his blog quickly attracted thousands of international readers
Online comment forum evidenced that viewing clips on his blog inspired viewers to become involved in activism
Blogging “allows a level of citizen participation. You have a voice as well as a vote instead of just going and pulling a lever and being an anonymous number, you actually contribute something to the debate.”
“I think the main value is it brings more voices to the table. Like by comparison to corporate media where they pretend that there’s maybe two sides to every argument, which is ridiculous.”
“I’m not just attempting to influence [readers] while they’re online, I’m attempting to influence them for their entire lives.”
dominant (or 'hegemonic') reading: the reader …accepts and reproduces the preferred reading
negotiated reading: the reader partly shares … the preferred reading, but sometimes resists and modifies it …this position involves contradictions
oppositional ('counter-hegemonic') reading: the reader… understands the preferred reading but … rejects this reading, bringing to bear an alternative [non-dominant] frame of reference
Wednesday November 11, 2008
Jon STEWART: Well then that either speaks to the sad state of comedy or the sad state of news. I can't figure out which one. I think, honestly, we're practicing a new form of desperation….
Creativity requires the courage to let go of certainties. Erich Fromm
Genius means little more than the faculty of perceiving in an unhabitual way. William James