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CharlieCard Distribution Plan. Press Briefing on November 30, 2006. CharlieCards: An Inventory Story. 200,000 CharlieCards issued through employer based monthly pass programs. 130,000+ Senior & T.A.P. smartcards currently in circulation and growing.

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charliecard distribution plan

CharlieCard Distribution Plan

Press Briefing on November 30, 2006

charliecards an inventory story
CharlieCards: An Inventory Story
  • 200,000 CharlieCards issued through employer based monthly pass programs.
  • 130,000+ Senior & T.A.P. smartcards currently in circulation and growing.
  • 40,000 Student CharlieCards issued in December. Another 60,000 in 2007.
  • 25,000 CharlieCards available through Shaw’s Supermarkets First Night Button promotion.
  • 15,000 Online Monthly Program CharlieCards.
  • Over one million (1,000,000) free CharlieCards are available for general distribution and use in December.
customer adaptation integration
Customer Adaptation & Integration
  • Customers who get their CharlieCards on December 4 can immediately add value and begin using.
  • Provides up to 4 weeks of:
    • CharlieCards vs. CharlieTickets,
    • Tap & Go boardings,
    • Convenience and ease of adding value and purchasing passes at fare vending machines,
    • Frequent visits to retail sales terminals.
  • Can add January passes at fare vending machines beginning December 15.
  • Early integration into commutes and daily routines best prepares the rider for the discounted fare exclusive to CharlieCard users beginning January 1, 2007.
promotion communication
Promotion & Communication
  • T-Rider: CharlieCard & fare information pamphlet. T personnel distributed on system Nov 28- Nov 30. Community agency mailings begin in Dec.
    • Available in English, Spanish, Traditional Chinese, Cape Verdean, Haitian Creole, Italian, Russian & Vietnamese.
  • Car cards and station advertisements debut weekend of December 2 & 3 and continue into January.
  • Newspaper advertisements: Metro, El Planeta, El Mundo, Sampan, Bay State Banner, etc. begin week of December 4. Complete list is attached.
  • Distribution schedules for Dec. 4 to 8 and list of retail terminals are currently available at MBTA.com and from (617) 222-3200.
slide6

1 Page Full Color Spread:

Bay State Banner

Boston Courant

Boston Haitian Reporter

Cambridge Tab

Chelsea Record

Dorchester Reporter

East Boston Times

El Mundo

El Planeta

Lynn Daily Item

Malden Observer

Mattapan Reporter

Patriot Ledger

Quincy Sun

Revere Journal

Sampan

Somerville Journal

South End News

use your card now conversion progress
Use Your Card Now:Conversion Progress
  • Currently, CharlieCards are accepted on:
    • All Buses.
    • All Silver Line vehicles.
    • At all Orange Line stations
  • On December 4th accepted at:
    • 20 out of 23 Red Line Stations.
    • 11 out of 13 Blue Line Stations.
    • 9 out of 13 Green Line subway stations.
    • Fareboxes installed on 100 out of the 160 Green Line vehicles in daily service (100% complete by Dec 11).
  • On track for 100% system conversion before December 31st.
using your card now fare vending machines
Using Your Card Now: Fare Vending Machines
  • 386 Fare Vending Machines currently in use: accept cash, debit cards and credit cards (tokens at $1.25 cash value). When complete, over 500 will be installed.
  • Customers will continue to experience the self service, interactive, touch screen convenience.
  • CharlieCard customers simply tap Card to black target and add value or purchase bus or Link pass. Tap again to complete transaction and value explodes onto Card.
  • Enclosed shelters will contain fare vending machine for stations along Green Line “D” branch.
  • Adding FVM’s to non-traditional high volume traffic areas (ex. Logan Airport terminals, Fenway Park).
using your card now retail sales program
Using Your Card Now: Retail Sales Program
  • A growing network of retailers primarily along bus routes and Green Line surface lines.
    • Shaw’s, StarMarket, Tedeschi’s/Store24 & more
  • Counter-top terminal with same capability as fare vending machines: add value and purchase passes. Products available on CharlieCards and CharlieTickets.
  • 41 terminals in operation as of December 4. 75+ by December 31. Additional 125+ in ’07.
  • Bus shelters and schedule cubes will list the 3 retail terminal locations closest to stop.
slide10

CharlieCard validator

CharlieTicket processor

Touch Screen

Clerk View of counter-top Retail Sales Terminal

Customer View: visual confirmation of transaction– receipt issued

get your free card general distribution programs
Get Your Free Card: General Distribution Programs
  • Limited quantity of CharlieCards available at MBTA & MBCR Pass Offices
    • Back Bay, Downtown Crossing, Harvard Square, North Station & South Station
  • Existing Subway/ Bus Pass Stores
    • Retailers surveyed for interest in receiving free CharlieCards.
  • Community & Advocacy Agencies
    • Direct mailings and partnership programs
  • MBTA Ambassadors
mbta ambassadors
MBTA Ambassadors
  • Beginning December 4 and continuing into January.
  • MBTA personnel assigned to approx. 100 Bus and Rapid Transit stations, and high volume Bus stops.
  • Multi-tiered schedule with locations, frequency, dates and times based on ridership volume.
  • Primary focus on Bus customers, then Silver Line, Green Line surface and Subway.
  • “How to use”/ “How to add value” informational brochures accompany the free CharlieCard.
    • Available in Spanish and Traditional Chinese
  • Customer Service Agents located near fare vending machines to assist with adding value to CharlieCard.
slide13

Distribution Schedule

  • 200,000+ seat drop fliers announcing distribution dates and locations from Dec. 4 to 15.
  • On buses & Green Line cars beginning today, Nov. 30.
monday december 4
Monday December 4
  • Ashmont 5:00AM to 1:30PM
  • Bellingham Square 5:00AM to 1:30PM
  • Central Square, Cambridge

5:00AM to 9:30AM

  • Dudley Square 5:00AM to 1:30PM
  • Forest Hills 5:00AM to 9:30AM
  • Harvard Square 5:00AM to 1:30PM
  • Haymarket 5:00AM to 1:30PM
  • Kenmore 5:00AM to 9:30AM
  • Malden Center 5:00AM to 9:30AM
tuesday december 5

Maverick 5:00AM to 9:30AM

  • Quincy Ctr. 5:00AM to 9:30AM
  • Roxbury Crossing
  • 5:00AM to 9:30AM
  • Ruggles 5:00AM to 1:30PM
  • Sullivan 5:00AM to 1:30PM
  • Temple Pl. 5:00AM to 9:30AM
  • Wellington 5:00AM to 9:30AM
  • Wonderland 5:00AM to 9:30AM
Tuesday December 5
  • Alewife 5:00AM to 9:30AM
  • Andrew 2:00PM to 6:30PM
  • Back Bay 2:00PM to 6:30PM
  • Broadway 2:00PM to 6:30PM
  • Central Square, Lynn

5:00AM to 9:30AM

  • Copley 2:00PM to 6:30PM
  • Davis 5:00AM to 9:30AM
  • Fields Corner

5:00AM to 9:30AM

  • Jackson Square

5:00AM to 9:30AM

  • Lechmere 5:00AM to 9:30AM
  • Mattapan 5:00AM to 9:30AM
wednesday december 6

Mass Ave @ Harrison St 5:00AM to 9:30AM

  • Mass Ave @ Holyoke St 5:00AM to 9:30AM
  • North Quincy 5:00AM to 9:30AM
  • Oak Grove 5:00AM to 9:30AM
  • Orient Hts. 5:00AM to 9:30AM
  • Roslindale Square
  • 5:00AM to 9:30AM
Wednesday December 6
  • Ashmont 5:00AM to 1:30PM
  • Bellingham Square

5:00AM to 1:30PM

  • Central Square, Camb.

5:00AM to 9:30AM

  • Cleary Sq. 5:00AM to 9:30AM
  • Cleveland Cir. 5:00AM to 9:30AM
  • Codman Sq. 5:00AM to 9:30AM
  • Eliot St @ Bennett St

5:00AM to 9:30AM

  • Grove Hall 2:00PM to 6:30PM
  • JFK/ UMass 5:00AM to 9:30AM
thursday december 7
Thursday December 7
  • Temple Place 5:00AM to 9:30AM
  • Wellington 5:00AM to 9:30AM
  • Dudley Sq. 5:00AM to 1:30PM
  • Forest Hills 5:00AM to 1:30PM
  • Harvard Sq.5:00AM to 1:30PM
  • Haymarket5:00AM to 1:30PM
  • Kenmore 5:00AM to 9:30AM
  • Malden Ctr. 5:00AM to 9:30AM
  • Maverick 5:00AM to 9:30AM
  • Quincy Ctr. 5:00AM to 9:30AM
  • Ruggles 5:00AM to 9:30AM
  • Sullivan 5:00AM to 9:30AM
friday december 8
Friday December 8
  • Lechmere5:00AM to 9:30AM
  • Mass Ave @ Newbury
  • 5:00AM to 9:30AM
  • Mass Ave (Orange)
  • 5:00AM to 9:30AM Mattapan5:00AM to 9:30AM
  • Roxbury Crossing
  • 5:00AM to 9:30AM
  • Wonderland5:00AM to 9:30AM
  • Alewife 5:00AM to 9:30AM
  • Andrew 2:00PM to 6:30PM
  • Back Bay 2:00PM to 6:30PM
  • Broadway 2:00PM to 6:30PM
  • Central Square, Lynn

5:00AM to 9:30AM

  • Copley 2:00PM to 6:30PM
  • Davis 5:00AM to 9:30AM
  • Fields Corner

5:00AM to 9:30AM

  • Jackson Square

5:00AM to 9:30AM

december and beyond
December and beyond….
  • Possible Saturdays at locations such as Ashmont, Dudley Square, Forest Hills, Ruggles, & Sullivan Station.
  • Throughout December, frequent distribution at Green Line surface stops by officials at Show & Go locations.
  • Additional bus stops: Federal & Franklin, Watertown Yard, Watertown Sq., Wolcott Sq., and other high volume stops.
  • To continue into January 2007. Schedules will be announced: MBTA.com and seat drops.
  • Beginning mid-December, e-commerce at MBTA.com. Order pre-loaded CharlieCards ($5, $10, and $20).