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Professor Rajendra K. Lagu Department of Electrical Engineering e-mail: rklagu@ee.iitb.ac.in Case Study: Microsoft Corporation Outline of the Presentation Historical Perspective Corporate Fundamentals Products Processes and Organizational Culture Financial Performance Future

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professor rajendra k lagu department of electrical engineering e mail rklagu@ee iitb ac in
Professor Rajendra K. Lagu

Department of Electrical Engineering

e-mail: rklagu@ee.iitb.ac.in

Case Study: Microsoft Corporation

outline of the presentation
Outline of the Presentation
  • Historical Perspective
  • Corporate Fundamentals
  • Products
  • Processes and Organizational Culture
  • Financial Performance
  • Future
historical perspective dateline
Historical Perspective: Dateline
  • Company incorporation
  • Growth
  • Market Dominance
  • Saturation
  • Decline
corporate fundamentals dimensions
Corporate Fundamentals: Dimensions
  • Products
  • Processes and Organizational culture
  • Financials
timeline
Timeline
  • January 1975: Popular Electronics announces the release of Intel 8080 based microprocessor kit -- Altair
  • August 1975: Microsoft Corp incorporated by Bill Gates and Paul Allen in Albuquerque, New Mexico
  • October 1975: Basic compiler for Altair
  • April 1978: Intel announces 8086 processor, Microsoft adds COBOL compiler to its range
  • January 1979: Microsoft moves to Seattle, Washington
  • February 1980: Microsoft ports Unix to microcomputers under the name Xenix
  • August 1980: IBM managers visit Microsoft
timeline6
Timeline...
  • February 1991: MSDOS runs for the time on an IBM PC prototype
  • March 1982: Microsoft released FORTRAN compiler for IBM PC
  • March 1983: Microsoft creates its publishing division -- Microsoft Press
  • January 1985: IBM releases “TopView”
  • April 1989: Microsoft releases SQL server
  • May 1990: Microsoft releases Windows 3.0
  • June 1995: Microsoft releases Windows 95
products
Products
  • Operating Systems -- DOS, Windows 98/2K/XP
  • Office Productivity Suite: Word, Excel, Powerpoint, Front Page
  • Back-office: SQL Server, MTS, IIS, SBS
  • Developmental Platforms: VC++, .Net
  • Web services bandwagon
  • Games and entertainment: Flight simulator, Encarta
processes and organizational culture
Processes and Organizational Culture
  • Chaos and lack of structure
  • Emphasis on quality hiring
  • Extremely hard working staff, privacy
  • Pride in the company and its products; almost bordering to arrogance
  • Global mindset
  • Infighting, cannibalization, giant egos
  • Non-existent software engineering processes
financial performance
Financial Performance
  • Market Capitalization
  • Revenues per employee per year
  • Number of millionaires through stock options
  • Growth: revenue growth, earnings growth
numbers
Numbers…
  • Stock price on NASDAQ: USD 45-55
  • Market Capitalization: USD 254 Billions
  • Number of shares: 5.4 Billions
  • P/E ratio: 34.8
  • Book Value / Share: 10.03
  • Sales: USD 28.3 Billion
  • Earnings (Net Profit): 7.83 Billions
  • Net Profitability: 27.6 %
  • Head Count: 50,000
  • Revenue per employee: USD 600,000
  • Reference: http://www.cnbc.com --- MSFT
future
Future
  • End of Client-Server paradigm
  • Saturation of growth in desktop penetration
  • Mobile computing: hand-helds, cell phones
  • Web services: Sun ONE vs .NET vs IBM ??
  • Refusal of customers for Office upgrades
  • Do have to upgrade to Windows XP??
  • Linux and free software movement
references
References
  • Daniel Ichbiah and Susan Knepper,”The Making of Microsoft”, BPB Publications, 1992
  • G. Pascal Zachary,”Show-Stopper”, Little, Brown and Company, 1994
  • Michael A. Cusumano and Richard Selby,”Microsoft Secrets”, The Free Press, 1995
  • Julie Buick,”The Microsoft Edge”, Pocket Books, 1999